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A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]

Presently, green practice has become a massive trend in the global banking sector. The concept of green banking has caused the banking industry to introduce paperless concept for its operations and technology adoptions across the country, as an effort to support the go green concept. This concept is...

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Main Authors: Abd Aziz, Nurul Aien, Musa, Mohd Hafizan, Mohamad Khalid, Rusnani, Abd Aziz, Noreen Noor, Abdul Malik, Shaherah
Format: Article
Language:English
Published: UiTM Cawangan Johor 2019
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Banking
Online Access:http://ir.uitm.edu.my/id/eprint/42289/1/42289.pdf
http://ir.uitm.edu.my/id/eprint/42289/
https://insightjournal.my/
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spelling my.uitm.ir.422892021-02-24T10:57:53Z http://ir.uitm.edu.my/id/eprint/42289/ A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.] Abd Aziz, Nurul Aien Musa, Mohd Hafizan Mohamad Khalid, Rusnani Abd Aziz, Noreen Noor Abdul Malik, Shaherah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking Presently, green practice has become a massive trend in the global banking sector. The concept of green banking has caused the banking industry to introduce paperless concept for its operations and technology adoptions across the country, as an effort to support the go green concept. This concept is also an alternative for the banking industry to reduce the cost of operations while increasing the banking operation productivity. It is very important for the banking industry to fully understand the acceptance of green banking practices among its customers, because this will influence the customers’ decisions for fractional banking activities; deposits, credit activities, and investments. The acceptance of customers towards the initiatives of green banking will contribute in enhancing the operation and performance of the banking sector in Malaysia. The main objective of this study is to investigate the determinant contributing to the acceptance of green banking among the customers. This study was conducted in Johor, and it used the simple random sampling. The sample was comprised of 118 respondents who participated in answering the given questionnaires. For the findings, the perceived usefulness and safety were the predictors of the acceptance of green banking practices among the customers. UiTM Cawangan Johor 2019 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/42289/1/42289.pdf Abd Aziz, Nurul Aien and Musa, Mohd Hafizan and Mohamad Khalid, Rusnani and Abd Aziz, Noreen Noor and Abdul Malik, Shaherah (2019) A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]. Insight Journal : International, Refereed, Open Access, Online Journal, 5 (13). pp. 109-116. ISSN 2600-8564 https://insightjournal.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Banking
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Banking
Abd Aziz, Nurul Aien
Musa, Mohd Hafizan
Mohamad Khalid, Rusnani
Abd Aziz, Noreen Noor
Abdul Malik, Shaherah
A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]
description Presently, green practice has become a massive trend in the global banking sector. The concept of green banking has caused the banking industry to introduce paperless concept for its operations and technology adoptions across the country, as an effort to support the go green concept. This concept is also an alternative for the banking industry to reduce the cost of operations while increasing the banking operation productivity. It is very important for the banking industry to fully understand the acceptance of green banking practices among its customers, because this will influence the customers’ decisions for fractional banking activities; deposits, credit activities, and investments. The acceptance of customers towards the initiatives of green banking will contribute in enhancing the operation and performance of the banking sector in Malaysia. The main objective of this study is to investigate the determinant contributing to the acceptance of green banking among the customers. This study was conducted in Johor, and it used the simple random sampling. The sample was comprised of 118 respondents who participated in answering the given questionnaires. For the findings, the perceived usefulness and safety were the predictors of the acceptance of green banking practices among the customers.
format Article
author Abd Aziz, Nurul Aien
Musa, Mohd Hafizan
Mohamad Khalid, Rusnani
Abd Aziz, Noreen Noor
Abdul Malik, Shaherah
author_facet Abd Aziz, Nurul Aien
Musa, Mohd Hafizan
Mohamad Khalid, Rusnani
Abd Aziz, Noreen Noor
Abdul Malik, Shaherah
author_sort Abd Aziz, Nurul Aien
title A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]
title_short A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]
title_full A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]
title_fullStr A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]
title_full_unstemmed A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]
title_sort study on consumer’s acceptance towards green banking practices/ nurul aien abd aziz... [et al.]
publisher UiTM Cawangan Johor
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/42289/1/42289.pdf
http://ir.uitm.edu.my/id/eprint/42289/
https://insightjournal.my/
_version_ 1692994683615051776
score 13.211869

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