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To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]

The purpose of this study was to determine the factors influencing consumers’ online purchase intention towards online groceries. This study will contribute to people such as online sellers, government agencies and consumers themselves. Consumers are most worried about the perishability of the goods...

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Main Authors: Sook, Fern Yeo, Cheng, Ling Tan, Kah, Boon Lim, Jia, Hui Wan
Format: Article
Language:English
Published: Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI) 2020
Subjects:
Business ethics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/42266/1/42266.pdf
https://ir.uitm.edu.my/id/eprint/42266/
https://mar.uitm.edu.my/
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spelling my.uitm.ir.422662022-06-15T03:58:08Z https://ir.uitm.edu.my/id/eprint/42266/ To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.] Sook, Fern Yeo Cheng, Ling Tan Kah, Boon Lim Jia, Hui Wan Business ethics Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of this study was to determine the factors influencing consumers’ online purchase intention towards online groceries. This study will contribute to people such as online sellers, government agencies and consumers themselves. Consumers are most worried about the perishability of the goods they purchase online. This is a barrier for consumers when making decisions about buying grocery online. The purposive sampling technique was most suitable for this study because online grocery shoppers are in a better position to provide the information required for this study. The questionnaires were distributed to 248 respondents in Melaka and Johor Bahru, Malaysia and only 200 were usable for analysis. The outcome of the research indicated that perceived risk, attitude, subjective norm, and perceived ease of use were factors influencing consumers’ online purchase intention of online groceries. Therefore, online grocery sellers need to take all these factors seriously to participate in a competitive industry. Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI) 2020-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/42266/1/42266.pdf To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]. (2020) Management and Accounting Review (MAR), 19 (3): 1. pp. 1-23. ISSN 2550-1895 https://mar.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business ethics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Business ethics
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Sook, Fern Yeo
Cheng, Ling Tan
Kah, Boon Lim
Jia, Hui Wan
To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]
description The purpose of this study was to determine the factors influencing consumers’ online purchase intention towards online groceries. This study will contribute to people such as online sellers, government agencies and consumers themselves. Consumers are most worried about the perishability of the goods they purchase online. This is a barrier for consumers when making decisions about buying grocery online. The purposive sampling technique was most suitable for this study because online grocery shoppers are in a better position to provide the information required for this study. The questionnaires were distributed to 248 respondents in Melaka and Johor Bahru, Malaysia and only 200 were usable for analysis. The outcome of the research indicated that perceived risk, attitude, subjective norm, and perceived ease of use were factors influencing consumers’ online purchase intention of online groceries. Therefore, online grocery sellers need to take all these factors seriously to participate in a competitive industry.
format Article
author Sook, Fern Yeo
Cheng, Ling Tan
Kah, Boon Lim
Jia, Hui Wan
author_facet Sook, Fern Yeo
Cheng, Ling Tan
Kah, Boon Lim
Jia, Hui Wan
author_sort Sook, Fern Yeo
title To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]
title_short To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]
title_full To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]
title_fullStr To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]
title_full_unstemmed To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]
title_sort to buy or not to buy: factors that influence consumers’ intention to purchase grocery online / sook fern yeo ... [et al.]
publisher Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI)
publishDate 2020
url https://ir.uitm.edu.my/id/eprint/42266/1/42266.pdf
https://ir.uitm.edu.my/id/eprint/42266/
https://mar.uitm.edu.my/
_version_ 1736837228527616000
score 13.211869

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