The effect of perceived usefulness, perceived ease of use, trust, attitude and satisfaction into continuance of intention in using Alipay / Florentina Kurniasari, Nadiah Abd Hamid and Chen Qing hui
The rapid development of information and communication technology is happening in various lines of businesses including the financial sector. As one of the most popular mobile payment channel in China, Alipay faces a tough competition from its rival, WeChat. Security and fraud have become serious is...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI)
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/42223/1/42223.pdf https://ir.uitm.edu.my/id/eprint/42223/ https://mar.uitm.edu.my/ |
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