Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir

As known worldwide, the landscaping area for the homeowners usually located in the front yard of the residential property. Some homeowners mixed with the edible plant while some only used the ornamental plant. Leaving the front yards unorganized has caused an unappealing view for the homeowners and...

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Main Author: Zubir, Muhammad Faris
Format: Student Project
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/42041/1/42041.pdf
https://ir.uitm.edu.my/id/eprint/42041/
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spelling my.uitm.ir.420412022-06-14T04:15:15Z https://ir.uitm.edu.my/id/eprint/42041/ Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir Zubir, Muhammad Faris Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Landscape gardening. Landscape architecture As known worldwide, the landscaping area for the homeowners usually located in the front yard of the residential property. Some homeowners mixed with the edible plant while some only used the ornamental plant. Leaving the front yards unorganized has caused an unappealing view for the homeowners and passing strangers. Today, edible landscaping became trending among the homeowners, especially in urban or suburban areas. There have been numerous studies on the benefits of edible landscaping such as provides safe and readily available crop, reduce the environmental problem through greening the open spaces, increase biodiversity and also can be an additional source of income but none of them ever mention about the factors that influence people to adopt it particularly in Rawang. This study examines the effect of attitude, subjective norms, and perceived behavioral control towards the adoption of an edible landscape. A survey method questionnaire by using a judgmental or purposive sampling technique was used to collect data from the homeowners in Rawang. This study involved 100 homeowners as respondents. Data collected were then analyzed using SPSS software to find the frequency analysis, descriptive analysis, reliability analysis, correlation analysis, and regression analysis. The findings of this study show that perceived behavioral control has the strongest influence on intention where the beta value obtained was 0.533. In contrast, the attitude has a weak influence on intention towards the adoption of an edible landscape. The findings of this study provide a clear interpretation of the factors influencing homeowners’ intention towards the adoption of an edible landscape which can be used by the National Landscape Department and Department of Agriculture to promote this behavior in order to increase the participation of homeowners to get involved in the edible landscaping. 2021-02-17 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/42041/1/42041.pdf Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir. (2021) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Landscape gardening. Landscape architecture
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Landscape gardening. Landscape architecture
Zubir, Muhammad Faris
Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir
description As known worldwide, the landscaping area for the homeowners usually located in the front yard of the residential property. Some homeowners mixed with the edible plant while some only used the ornamental plant. Leaving the front yards unorganized has caused an unappealing view for the homeowners and passing strangers. Today, edible landscaping became trending among the homeowners, especially in urban or suburban areas. There have been numerous studies on the benefits of edible landscaping such as provides safe and readily available crop, reduce the environmental problem through greening the open spaces, increase biodiversity and also can be an additional source of income but none of them ever mention about the factors that influence people to adopt it particularly in Rawang. This study examines the effect of attitude, subjective norms, and perceived behavioral control towards the adoption of an edible landscape. A survey method questionnaire by using a judgmental or purposive sampling technique was used to collect data from the homeowners in Rawang. This study involved 100 homeowners as respondents. Data collected were then analyzed using SPSS software to find the frequency analysis, descriptive analysis, reliability analysis, correlation analysis, and regression analysis. The findings of this study show that perceived behavioral control has the strongest influence on intention where the beta value obtained was 0.533. In contrast, the attitude has a weak influence on intention towards the adoption of an edible landscape. The findings of this study provide a clear interpretation of the factors influencing homeowners’ intention towards the adoption of an edible landscape which can be used by the National Landscape Department and Department of Agriculture to promote this behavior in order to increase the participation of homeowners to get involved in the edible landscaping.
format Student Project
author Zubir, Muhammad Faris
author_facet Zubir, Muhammad Faris
author_sort Zubir, Muhammad Faris
title Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir
title_short Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir
title_full Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir
title_fullStr Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir
title_full_unstemmed Predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / Muhammad Faris Zubir
title_sort predicting homeowners’ intention towards the adoption of edible landscape by using theory of planned behavior model / muhammad faris zubir
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/42041/1/42041.pdf
https://ir.uitm.edu.my/id/eprint/42041/
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score 13.211869