A study on customers’ satisfaction toward online shopping / Nor Azimah Mohd Razali

This research attempted to find out the factors that are affecting customers’ satisfaction to shop online. To shop on Internet becomes an alternative for consumers since it is more comfortable than conventional shopping. Internet in Malaysia is still considered as a new medium toll between the re...

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Main Author: Mohd Razali, Nor Azimah
Format: Student Project
Language:English
Published: 2012
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/42035/1/42035.pdf
http://ir.uitm.edu.my/id/eprint/42035/
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spelling my.uitm.ir.420352021-02-23T01:34:19Z http://ir.uitm.edu.my/id/eprint/42035/ A study on customers’ satisfaction toward online shopping / Nor Azimah Mohd Razali Mohd Razali, Nor Azimah Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives Money and prices. Inflation. Deflation. Purchasing power This research attempted to find out the factors that are affecting customers’ satisfaction to shop online. To shop on Internet becomes an alternative for consumers since it is more comfortable than conventional shopping. Internet in Malaysia is still considered as a new medium toll between the retailers and the consumers, and also retaining customers on eretail is the most issue that is faced any e-retail store. A study has been carried out to identify the main factors of customers’ satisfaction toward online shopping. This research adopted survey by questionnaire approach. 100 Questionnaires been distributed among general public to gauge their intention to shop online. The researcher selects the respondent randomly from the street area at kota bharu. The analysis used in the research are frequency distribution analysis, reliability analysis, dscriptive analysis, correlation coefficient analysis and multiple regression analysis. Through some reading, the research comes up with three main factors which are security, product price and service quality. At the end of this study, the researcher found that the price of the product is the most factors that influence people to buy through online shop 2012-07 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/42035/1/42035.pdf Mohd Razali, Nor Azimah (2012) A study on customers’ satisfaction toward online shopping / Nor Azimah Mohd Razali. (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
Purchasing. Selling. Sales personnel. Sales executives
Money and prices. Inflation. Deflation. Purchasing power
spellingShingle Consumer satisfaction
Purchasing. Selling. Sales personnel. Sales executives
Money and prices. Inflation. Deflation. Purchasing power
Mohd Razali, Nor Azimah
A study on customers’ satisfaction toward online shopping / Nor Azimah Mohd Razali
description This research attempted to find out the factors that are affecting customers’ satisfaction to shop online. To shop on Internet becomes an alternative for consumers since it is more comfortable than conventional shopping. Internet in Malaysia is still considered as a new medium toll between the retailers and the consumers, and also retaining customers on eretail is the most issue that is faced any e-retail store. A study has been carried out to identify the main factors of customers’ satisfaction toward online shopping. This research adopted survey by questionnaire approach. 100 Questionnaires been distributed among general public to gauge their intention to shop online. The researcher selects the respondent randomly from the street area at kota bharu. The analysis used in the research are frequency distribution analysis, reliability analysis, dscriptive analysis, correlation coefficient analysis and multiple regression analysis. Through some reading, the research comes up with three main factors which are security, product price and service quality. At the end of this study, the researcher found that the price of the product is the most factors that influence people to buy through online shop
format Student Project
author Mohd Razali, Nor Azimah
author_facet Mohd Razali, Nor Azimah
author_sort Mohd Razali, Nor Azimah
title A study on customers’ satisfaction toward online shopping / Nor Azimah Mohd Razali
title_short A study on customers’ satisfaction toward online shopping / Nor Azimah Mohd Razali
title_full A study on customers’ satisfaction toward online shopping / Nor Azimah Mohd Razali
title_fullStr A study on customers’ satisfaction toward online shopping / Nor Azimah Mohd Razali
title_full_unstemmed A study on customers’ satisfaction toward online shopping / Nor Azimah Mohd Razali
title_sort study on customers’ satisfaction toward online shopping / nor azimah mohd razali
publishDate 2012
url http://ir.uitm.edu.my/id/eprint/42035/1/42035.pdf
http://ir.uitm.edu.my/id/eprint/42035/
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score 13.211869