Cover Image

Factors affecting customers’ online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]

Online purchasing is a global phenomenon that is growing rapidly. The purpose of this study is to investigate how internet is used as a strategic tool that affects customer online purchasing behaviour among online purchasers in Malaysia. This study used correlational designas it describes the signif...

Full description

Saved in:
Bibliographic Details
Main Authors: Othman, Abdul Kadir, Wan Taha, Nur Ain, Omar, Nur Asmahani, Radzuan, Nur Fadhilah, Che Mat, Siti Noor Afiqah, Mohd Hanipiah, Siti Nur Fatanah
Format: Article
Language:English
Published: UiTM Cawangan Johor 2019
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Electronic commerce
Online Access:http://ir.uitm.edu.my/id/eprint/41883/1/41883.pdf
http://ir.uitm.edu.my/id/eprint/41883/
https://insightjournal.my/
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://ir.uitm.edu.my/id/eprint/41883/1/41883.pdf
http://ir.uitm.edu.my/id/eprint/41883/
https://insightjournal.my/

Similar Items