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Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]

The objective of this Applied Business Project is to conduct a strategic analysis of Consumer Sales Sarawak (CSS), a business unit in TM responsible to market telecommunication products on the fixed line category in Sarawak. This study also aims to analyze CSS's sales performance and to provide...

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Main Authors: Suradi, Ariati, Wan Ali, Sharifah Khadijah, Peter, Theresa Korina
Format: Student Project
Language:English
Published: 2009
Subjects:
Statistical data
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/41704/1/41704.pdf
http://ir.uitm.edu.my/id/eprint/41704/
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id my.uitm.ir.41704
record_format eprints
spelling my.uitm.ir.417042021-02-15T02:12:05Z http://ir.uitm.edu.my/id/eprint/41704/ Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.] Suradi, Ariati Wan Ali, Sharifah Khadijah Peter, Theresa Korina Statistical data Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The objective of this Applied Business Project is to conduct a strategic analysis of Consumer Sales Sarawak (CSS), a business unit in TM responsible to market telecommunication products on the fixed line category in Sarawak. This study also aims to analyze CSS's sales performance and to provide recommendations on ways to enhance its marketing strategy in line with the current level of financial performance. In carrying out the strategic analysis of CSS, an internal audit will be performed in the three areas relevant to CSS, which are management, marketing and financial. SWOT Analysis will be used to conclude our findings and in identifying the strengths, weaknesses, opportunities and threats of CSS. 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/41704/1/41704.pdf Suradi, Ariati and Wan Ali, Sharifah Khadijah and Peter, Theresa Korina (2009) Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Statistical data
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Statistical data
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Suradi, Ariati
Wan Ali, Sharifah Khadijah
Peter, Theresa Korina
Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]
description The objective of this Applied Business Project is to conduct a strategic analysis of Consumer Sales Sarawak (CSS), a business unit in TM responsible to market telecommunication products on the fixed line category in Sarawak. This study also aims to analyze CSS's sales performance and to provide recommendations on ways to enhance its marketing strategy in line with the current level of financial performance. In carrying out the strategic analysis of CSS, an internal audit will be performed in the three areas relevant to CSS, which are management, marketing and financial. SWOT Analysis will be used to conclude our findings and in identifying the strengths, weaknesses, opportunities and threats of CSS.
format Student Project
author Suradi, Ariati
Wan Ali, Sharifah Khadijah
Peter, Theresa Korina
author_facet Suradi, Ariati
Wan Ali, Sharifah Khadijah
Peter, Theresa Korina
author_sort Suradi, Ariati
title Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]
title_short Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]
title_full Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]
title_fullStr Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]
title_full_unstemmed Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]
title_sort strategic analysis for tm consumer sales sarawak / ariati suradi ... [et al.]
publishDate 2009
url http://ir.uitm.edu.my/id/eprint/41704/1/41704.pdf
http://ir.uitm.edu.my/id/eprint/41704/
_version_ 1691735816831762432
score 13.211869

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