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A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai

This study used factor analysis to examine credit card selection criteria among people in Kota Bharu, Kelantan. The results showed that convenience of use and protection, economics, and flexibility were the main drivers, while the promotion of card was the least important in determining credit card...

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Bibliographic Details
Main Author: Sapiai, Syarifah
Format: Student Project
Language:English
Published: 2012
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Acceptances
Credit. Debt. Loans
Online Access:http://ir.uitm.edu.my/id/eprint/41620/1/41620.pdf
http://ir.uitm.edu.my/id/eprint/41620/
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id my.uitm.ir.41620
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spelling my.uitm.ir.416202021-02-11T06:00:36Z http://ir.uitm.edu.my/id/eprint/41620/ A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai Sapiai, Syarifah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Acceptances Credit. Debt. Loans This study used factor analysis to examine credit card selection criteria among people in Kota Bharu, Kelantan. The results showed that convenience of use and protection, economics, and flexibility were the main drivers, while the promotion of card was the least important in determining credit card selection in Malaysian. Truthly, the credit owned in Malaysian is positively related to education, income, age group, and marital status. From the study we know that most of the credit cardholders are younger with the range age between 26 to 35 years old. The government should ware about this becaused younger may cannot finance their money successfully 2012-01 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/41620/1/41620.pdf Sapiai, Syarifah (2012) A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Acceptances
Credit. Debt. Loans
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Acceptances
Credit. Debt. Loans
Sapiai, Syarifah
A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai
description This study used factor analysis to examine credit card selection criteria among people in Kota Bharu, Kelantan. The results showed that convenience of use and protection, economics, and flexibility were the main drivers, while the promotion of card was the least important in determining credit card selection in Malaysian. Truthly, the credit owned in Malaysian is positively related to education, income, age group, and marital status. From the study we know that most of the credit cardholders are younger with the range age between 26 to 35 years old. The government should ware about this becaused younger may cannot finance their money successfully
format Student Project
author Sapiai, Syarifah
author_facet Sapiai, Syarifah
author_sort Sapiai, Syarifah
title A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai
title_short A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai
title_full A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai
title_fullStr A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai
title_full_unstemmed A study on the credit card selection criteria: Case in Kota Bharu, Kelantan / Syarifah Sapiai
title_sort study on the credit card selection criteria: case in kota bharu, kelantan / syarifah sapiai
publishDate 2012
url http://ir.uitm.edu.my/id/eprint/41620/1/41620.pdf
http://ir.uitm.edu.my/id/eprint/41620/
_version_ 1691735812273602560
score 13.211869

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