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Market share competitiveness in automobile industry / Zarina Hashim

The competitiveness of the manufacturing sector is evidenced by the undertaken of a strategic shift towards using more capital-intensive production technology. Manufacturing sector continue to provide to real GDP growth in 1996. It will continue to provide the growth in 1997. With respect to the abo...

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Main Author: Hashim, Zarina
Format: Student Project
Language:English
Published: 1997
Subjects:
Automobile industry and trade
Investment, capital formation, speculation
Online Access:http://ir.uitm.edu.my/id/eprint/41488/1/41488.pdf
http://ir.uitm.edu.my/id/eprint/41488/
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spelling my.uitm.ir.414882021-02-10T02:45:42Z http://ir.uitm.edu.my/id/eprint/41488/ Market share competitiveness in automobile industry / Zarina Hashim Hashim, Zarina Automobile industry and trade Investment, capital formation, speculation The competitiveness of the manufacturing sector is evidenced by the undertaken of a strategic shift towards using more capital-intensive production technology. Manufacturing sector continue to provide to real GDP growth in 1996. It will continue to provide the growth in 1997. With respect to the above, market share has been taken as a measurement for the competitiveness of the automobile industry in Malaysia. To measure the potential of gaining the market share, several factors are examined. These factors include product quality, price, advertising, distribution and promotion. These factors do not guarantee any success or failure but it does leave an impact to the automobile industries. By analyzing the factors, it can be concluded that product has the possibility of gaining the market share at 90% Confidence Level. However, there are other possible factors such as brand extension, cost and Return On Investment that can contribute to the market share. Due to time constraints, the study on the factors cannot be undertaken. The outcome of the study also concluded that gaining market share is a strategy for corporate growth in the automobile companies. However, it is rather difficult to determine an exact amount of market share. The factors that constitutes to the market share varies. Overall, market share is essential in obtaining the optimal profit for the manufacturing industry as a whole and continue to reap benefits from the expansion in world trade. 1997-09 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/41488/1/41488.pdf Hashim, Zarina (1997) Market share competitiveness in automobile industry / Zarina Hashim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Automobile industry and trade
Investment, capital formation, speculation
spellingShingle Automobile industry and trade
Investment, capital formation, speculation
Hashim, Zarina
Market share competitiveness in automobile industry / Zarina Hashim
description The competitiveness of the manufacturing sector is evidenced by the undertaken of a strategic shift towards using more capital-intensive production technology. Manufacturing sector continue to provide to real GDP growth in 1996. It will continue to provide the growth in 1997. With respect to the above, market share has been taken as a measurement for the competitiveness of the automobile industry in Malaysia. To measure the potential of gaining the market share, several factors are examined. These factors include product quality, price, advertising, distribution and promotion. These factors do not guarantee any success or failure but it does leave an impact to the automobile industries. By analyzing the factors, it can be concluded that product has the possibility of gaining the market share at 90% Confidence Level. However, there are other possible factors such as brand extension, cost and Return On Investment that can contribute to the market share. Due to time constraints, the study on the factors cannot be undertaken. The outcome of the study also concluded that gaining market share is a strategy for corporate growth in the automobile companies. However, it is rather difficult to determine an exact amount of market share. The factors that constitutes to the market share varies. Overall, market share is essential in obtaining the optimal profit for the manufacturing industry as a whole and continue to reap benefits from the expansion in world trade.
format Student Project
author Hashim, Zarina
author_facet Hashim, Zarina
author_sort Hashim, Zarina
title Market share competitiveness in automobile industry / Zarina Hashim
title_short Market share competitiveness in automobile industry / Zarina Hashim
title_full Market share competitiveness in automobile industry / Zarina Hashim
title_fullStr Market share competitiveness in automobile industry / Zarina Hashim
title_full_unstemmed Market share competitiveness in automobile industry / Zarina Hashim
title_sort market share competitiveness in automobile industry / zarina hashim
publishDate 1997
url http://ir.uitm.edu.my/id/eprint/41488/1/41488.pdf
http://ir.uitm.edu.my/id/eprint/41488/
_version_ 1691735803658502144
score 13.211869

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