Relationship of advertising attributes toward Gen Y attitude and behaviour intentions to adopt online advertising / Josephine Jelawat Anak James Jimmy
This study was conducted to identify the relationship of advertising attributes towards Gen Y attitude and behavioral of Gen Y to adopt online advertising in UiTM Sarawak. Generation Y are "the first generation spending their entire lives in the globalization environment with rapid internet us...
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/41425/1/41425.pdf http://ir.uitm.edu.my/id/eprint/41425/ |
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