Competitive profile: customer loyalty in automobile sector in Malaysia / Nurziatul Syima Muad

It is believed that every customer expect every company to offer good product quality and good services at competitive price. This will increase customer satisfaction and tend to create “customer delight”. As a result, customer retention rate will increase from time to time. This customers tend to c...

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Bibliographic Details
Main Author: Muad, Nurziatul Syima
Format: Student Project
Language:English
Published: 1997
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/41133/1/41133.pdf
http://ir.uitm.edu.my/id/eprint/41133/
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