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Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael

Public higher education in Malaysia comprise of public universities and polytechnics. Throughout Malaysia there are 32 polytechnics. In the state of Sabah there are 2 polytechnics which are in Kota Kinabalu and Sandakan. This study is focus on the Polytechnic Kota Kinabalu. In Polytechnic Kota K...

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Main Author: Michael, Marielan
Format: Student Project
Language:English
Published: 2015
Subjects:
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Pricing
Online Access:http://ir.uitm.edu.my/id/eprint/40967/1/40967.pdf
http://ir.uitm.edu.my/id/eprint/40967/
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spelling my.uitm.ir.409672021-01-27T07:23:15Z http://ir.uitm.edu.my/id/eprint/40967/ Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael Michael, Marielan Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Pricing Public higher education in Malaysia comprise of public universities and polytechnics. Throughout Malaysia there are 32 polytechnics. In the state of Sabah there are 2 polytechnics which are in Kota Kinabalu and Sandakan. This study is focus on the Polytechnic Kota Kinabalu. In Polytechnic Kota Kinabalu, there is a unit called the Entrepreneurship Unit which functions as the motivator for the students to learn and be exposed in entrepreneurship. The Entrepreneurship Unit is responsible for the incubator program. There are three incubators that are run by this Unit namely Car Wash, Mini Mart and Saloon. Each premise is run by the students of Polytechnic Kota Kinabalu themselves, but still under the supervision of the Head of the Unit. This study is aim to help the Mini Mart incubator which is the latest kiosk in Polytechnic Kota Kinabalu to be operated in the cafeteria building of the Polytechnic. The cafeteria which consists of 6 kiosks is run by students, outsiders or graduates of Polytechnic Kota Kinabalu. The potential market for these kiosks is approximately more than 1000 customers per week including the students and the staff. Based on this population it is an opportunity for the Mini Mart incubator to gain profit. However, the biggest competitor for the Mini Mart is the Cooperative Shop of Polytechnic Kota Kinabalu. 2015-03 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/40967/1/40967.pdf Michael, Marielan (2015) Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Pricing
spellingShingle Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Pricing
Michael, Marielan
Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael
description Public higher education in Malaysia comprise of public universities and polytechnics. Throughout Malaysia there are 32 polytechnics. In the state of Sabah there are 2 polytechnics which are in Kota Kinabalu and Sandakan. This study is focus on the Polytechnic Kota Kinabalu. In Polytechnic Kota Kinabalu, there is a unit called the Entrepreneurship Unit which functions as the motivator for the students to learn and be exposed in entrepreneurship. The Entrepreneurship Unit is responsible for the incubator program. There are three incubators that are run by this Unit namely Car Wash, Mini Mart and Saloon. Each premise is run by the students of Polytechnic Kota Kinabalu themselves, but still under the supervision of the Head of the Unit. This study is aim to help the Mini Mart incubator which is the latest kiosk in Polytechnic Kota Kinabalu to be operated in the cafeteria building of the Polytechnic. The cafeteria which consists of 6 kiosks is run by students, outsiders or graduates of Polytechnic Kota Kinabalu. The potential market for these kiosks is approximately more than 1000 customers per week including the students and the staff. Based on this population it is an opportunity for the Mini Mart incubator to gain profit. However, the biggest competitor for the Mini Mart is the Cooperative Shop of Polytechnic Kota Kinabalu.
format Student Project
author Michael, Marielan
author_facet Michael, Marielan
author_sort Michael, Marielan
title Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael
title_short Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael
title_full Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael
title_fullStr Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael
title_full_unstemmed Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael
title_sort applications of the marketing mix in the operations of three selected kiosks in the polytechnic kota kinabalu / marielan michael
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/40967/1/40967.pdf
http://ir.uitm.edu.my/id/eprint/40967/
_version_ 1690374299689418752
score 13.211869

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