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Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar

The trend nowadays is that when consumers prefer convenient food compared to healthy food. Due to numerous health threats, the demands for health foods are increasing. This can be seen from the number of purchases of functional foods which have improved tremendously in the market. This study was con...

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Main Authors: Febian, Flaviana Ivy, Syed Annuar, Sharifah Nurafizah
Format: Article
Language:English
Published: Universiti Teknologi MARA 2020
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Online Access:http://ir.uitm.edu.my/id/eprint/40697/1/40697.pdf
http://ir.uitm.edu.my/id/eprint/40697/
https://jibe.uitm.edu.my
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id my.uitm.ir.40697
record_format eprints
spelling my.uitm.ir.406972021-01-19T02:56:55Z http://ir.uitm.edu.my/id/eprint/40697/ Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar Febian, Flaviana Ivy Syed Annuar, Sharifah Nurafizah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations The trend nowadays is that when consumers prefer convenient food compared to healthy food. Due to numerous health threats, the demands for health foods are increasing. This can be seen from the number of purchases of functional foods which have improved tremendously in the market. This study was conducted to examine the influence of perceived susceptibility, perceived benefits and cue to action on intention to consume functional food among senior citizen. The respondents were 250 conveniently selected senior citizen who are visiting shopping mall. Data were collected by using a selfadministered questionnaire. The findings revealed that one factor such as perceived benefit recorded a significant and positive influence on intention to consume functional food. On the other hand, perceived susceptibility and cue to action were deemed as not significant in influencing functional food consumption intention. Future study was also proposed. Universiti Teknologi MARA 2020-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/40697/1/40697.pdf Febian, Flaviana Ivy and Syed Annuar, Sharifah Nurafizah (2020) Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar. Journal of International Business, Economics and Entrepreneurship, 5 (2). pp. 56-61. ISSN 2550-1429 https://jibe.uitm.edu.my
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Febian, Flaviana Ivy
Syed Annuar, Sharifah Nurafizah
Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar
description The trend nowadays is that when consumers prefer convenient food compared to healthy food. Due to numerous health threats, the demands for health foods are increasing. This can be seen from the number of purchases of functional foods which have improved tremendously in the market. This study was conducted to examine the influence of perceived susceptibility, perceived benefits and cue to action on intention to consume functional food among senior citizen. The respondents were 250 conveniently selected senior citizen who are visiting shopping mall. Data were collected by using a selfadministered questionnaire. The findings revealed that one factor such as perceived benefit recorded a significant and positive influence on intention to consume functional food. On the other hand, perceived susceptibility and cue to action were deemed as not significant in influencing functional food consumption intention. Future study was also proposed.
format Article
author Febian, Flaviana Ivy
Syed Annuar, Sharifah Nurafizah
author_facet Febian, Flaviana Ivy
Syed Annuar, Sharifah Nurafizah
author_sort Febian, Flaviana Ivy
title Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar
title_short Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar
title_full Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar
title_fullStr Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar
title_full_unstemmed Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar
title_sort intention to consume towards functional foods among senior citizen in malaysia / flaviana ivy febian and sharifah nurafizah syed annuar
publisher Universiti Teknologi MARA
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/40697/1/40697.pdf
http://ir.uitm.edu.my/id/eprint/40697/
https://jibe.uitm.edu.my
_version_ 1690374273112211456
score 13.211869

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