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Fundamentals of Entrepreneurship ENT 300 : D'4 Amigos / Bernedict Ready Babu ... [et al.]

D'4 Amigos offer a fresh honey from a log of stingless bee. We provide honey stick in order to give high satisfaction of customer and promote healthy food from agriculture industry. Our business is using a 4P’s marketing mix strategy. Firstly, we used price strategy to attract customer. By usin...

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Main Authors: Babu, Bernedict Ready, Joel, Julies, Lagang, Wenny, Sulaiman, Nurul Ezzah
Format: Entrepreneurship Project
Language:English
Published: 2019
Subjects:
Entrepreneurship. Risk and uncertainty
Planning. Business planning. Strategic planning
Agricultural industries
Food industry and trade. Halal food industry. Certification
Online Access:http://ir.uitm.edu.my/id/eprint/40625/1/40625.pdf
http://ir.uitm.edu.my/id/eprint/40625/
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spelling my.uitm.ir.406252021-01-18T03:45:49Z http://ir.uitm.edu.my/id/eprint/40625/ Fundamentals of Entrepreneurship ENT 300 : D'4 Amigos / Bernedict Ready Babu ... [et al.] Babu, Bernedict Ready Joel, Julies Lagang, Wenny Sulaiman, Nurul Ezzah Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning Agricultural industries Food industry and trade. Halal food industry. Certification D'4 Amigos offer a fresh honey from a log of stingless bee. We provide honey stick in order to give high satisfaction of customer and promote healthy food from agriculture industry. Our business is using a 4P’s marketing mix strategy. Firstly, we used price strategy to attract customer. By using this strategy, we offered a lower price for our product where our honey stick is priced RM 2 per 3 stick. It is because before we start to sold our product, we have some survey to our customer which is to help us to more understand about their ability or willingness to buy at a price that we set it up. Next, is product. Our product is fresh from a log of stingless bee. As we know, nowadays people more prefer to maduasli than madukelulut. But, for a information madukelulut also has more benefit and give us more healthy. Our product is free from chemical used. We were very concerned about our customer wants. We target among teenager as we promote to them about agriculture food. Also, not forget to the adult around this city. For promotion, we have promotes our product on online. We use Instagram as our medium to us to introduce our product. People who want to buy our honey stick, can directly book on our Instagram. We have packed our product on a jar if they want book honey stick more than 20 stick. In our packing also has Halal logo to give more safety and give trust to our customer. Lastly, place. We have choose Sibu as our place to sell and produce our product to customer. It is because Sibu has more 247995 populations which is among teenager and adult. In order to attract customer, we have to begin from a bottom because we know madukelulut is not really popular among us. But we believe, slowly people will able to try our product and we also can promote agriculture food as we an agricultural student. 2019-11-29 Entrepreneurship Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/40625/1/40625.pdf Babu, Bernedict Ready and Joel, Julies and Lagang, Wenny and Sulaiman, Nurul Ezzah (2019) Fundamentals of Entrepreneurship ENT 300 : D'4 Amigos / Bernedict Ready Babu ... [et al.]. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Planning. Business planning. Strategic planning
Agricultural industries
Food industry and trade. Halal food industry. Certification
spellingShingle Entrepreneurship. Risk and uncertainty
Planning. Business planning. Strategic planning
Agricultural industries
Food industry and trade. Halal food industry. Certification
Babu, Bernedict Ready
Joel, Julies
Lagang, Wenny
Sulaiman, Nurul Ezzah
Fundamentals of Entrepreneurship ENT 300 : D'4 Amigos / Bernedict Ready Babu ... [et al.]
description D'4 Amigos offer a fresh honey from a log of stingless bee. We provide honey stick in order to give high satisfaction of customer and promote healthy food from agriculture industry. Our business is using a 4P’s marketing mix strategy. Firstly, we used price strategy to attract customer. By using this strategy, we offered a lower price for our product where our honey stick is priced RM 2 per 3 stick. It is because before we start to sold our product, we have some survey to our customer which is to help us to more understand about their ability or willingness to buy at a price that we set it up. Next, is product. Our product is fresh from a log of stingless bee. As we know, nowadays people more prefer to maduasli than madukelulut. But, for a information madukelulut also has more benefit and give us more healthy. Our product is free from chemical used. We were very concerned about our customer wants. We target among teenager as we promote to them about agriculture food. Also, not forget to the adult around this city. For promotion, we have promotes our product on online. We use Instagram as our medium to us to introduce our product. People who want to buy our honey stick, can directly book on our Instagram. We have packed our product on a jar if they want book honey stick more than 20 stick. In our packing also has Halal logo to give more safety and give trust to our customer. Lastly, place. We have choose Sibu as our place to sell and produce our product to customer. It is because Sibu has more 247995 populations which is among teenager and adult. In order to attract customer, we have to begin from a bottom because we know madukelulut is not really popular among us. But we believe, slowly people will able to try our product and we also can promote agriculture food as we an agricultural student.
format Entrepreneurship Project
author Babu, Bernedict Ready
Joel, Julies
Lagang, Wenny
Sulaiman, Nurul Ezzah
author_facet Babu, Bernedict Ready
Joel, Julies
Lagang, Wenny
Sulaiman, Nurul Ezzah
author_sort Babu, Bernedict Ready
title Fundamentals of Entrepreneurship ENT 300 : D'4 Amigos / Bernedict Ready Babu ... [et al.]
title_short Fundamentals of Entrepreneurship ENT 300 : D'4 Amigos / Bernedict Ready Babu ... [et al.]
title_full Fundamentals of Entrepreneurship ENT 300 : D'4 Amigos / Bernedict Ready Babu ... [et al.]
title_fullStr Fundamentals of Entrepreneurship ENT 300 : D'4 Amigos / Bernedict Ready Babu ... [et al.]
title_full_unstemmed Fundamentals of Entrepreneurship ENT 300 : D'4 Amigos / Bernedict Ready Babu ... [et al.]
title_sort fundamentals of entrepreneurship ent 300 : d'4 amigos / bernedict ready babu ... [et al.]
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/40625/1/40625.pdf
http://ir.uitm.edu.my/id/eprint/40625/
_version_ 1690374266214678528
score 13.211869

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