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The role of social marketing in health education / Ismail Sualman

Abstract: While social marketing is flourishing, there appears to be confusion regarding what it is, what it can reasonably do, and how it should be applied to health education. Some confusion relates to a perception that social marketing is limited to narrow strategies, interventions, or theories...

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Main Author: Sualman, Ismail
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Pulau Pinang 2003
Subjects:
H Social Sciences (General)
Online Access:https://ir.uitm.edu.my/id/eprint/4020/1/08_Esteem_Academic_Journal_Vol_1_2003-8.pdf
https://ir.uitm.edu.my/id/eprint/4020/
https://uppp.uitm.edu.my
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spelling my.uitm.ir.40202022-06-16T07:15:41Z https://ir.uitm.edu.my/id/eprint/4020/ The role of social marketing in health education / Ismail Sualman Sualman, Ismail H Social Sciences (General) Abstract: While social marketing is flourishing, there appears to be confusion regarding what it is, what it can reasonably do, and how it should be applied to health education. Some confusion relates to a perception that social marketing is limited to narrow strategies, interventions, or theories. The purpose of this paper is to position social marketing as a systematic planning process similar to those used in health education. The paper describes why social marketing is a planning process, how it compares and contrasts to health education planning models, and how the social marketing planning framework may benefit health education practice. Universiti Teknologi MARA Cawangan Pulau Pinang 2003 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/4020/1/08_Esteem_Academic_Journal_Vol_1_2003-8.pdf The role of social marketing in health education / Ismail Sualman. (2003) ESTEEM Academic Journal, 1. ISSN 2289-4934 https://uppp.uitm.edu.my
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Sualman, Ismail
The role of social marketing in health education / Ismail Sualman
description Abstract: While social marketing is flourishing, there appears to be confusion regarding what it is, what it can reasonably do, and how it should be applied to health education. Some confusion relates to a perception that social marketing is limited to narrow strategies, interventions, or theories. The purpose of this paper is to position social marketing as a systematic planning process similar to those used in health education. The paper describes why social marketing is a planning process, how it compares and contrasts to health education planning models, and how the social marketing planning framework may benefit health education practice.
format Article
author Sualman, Ismail
author_facet Sualman, Ismail
author_sort Sualman, Ismail
title The role of social marketing in health education / Ismail Sualman
title_short The role of social marketing in health education / Ismail Sualman
title_full The role of social marketing in health education / Ismail Sualman
title_fullStr The role of social marketing in health education / Ismail Sualman
title_full_unstemmed The role of social marketing in health education / Ismail Sualman
title_sort role of social marketing in health education / ismail sualman
publisher Universiti Teknologi MARA Cawangan Pulau Pinang
publishDate 2003
url https://ir.uitm.edu.my/id/eprint/4020/1/08_Esteem_Academic_Journal_Vol_1_2003-8.pdf
https://ir.uitm.edu.my/id/eprint/4020/
https://uppp.uitm.edu.my
_version_ 1736837192415707136
score 13.211869

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