i-NPD board: innovative and student-centered learning for marketing students / Mahjabin Yusof and Intanshahriza Ibrahim
Innovative and student-centered learning is something that is encouraged and lauded upon in the 21st century classrooms. In this study, New Product Development, which is a theory-based subtopic in several Marketing courses, is injected with innovative elements to increase students’ attention and und...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
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UiTM Cawangan Johor Kampus Pasir Gudang
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/38976/1/38976.pdf https://ir.uitm.edu.my/id/eprint/38976/ |
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