Fundamentals of Entrepreneurship (ENT300) : Cachet & Co. / Seri Nazirah Athanazir... [et al.]
A marketing plan may be a part of an overall business plan. A solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
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| Main Authors: | , , , , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/38876/1/38876.pdf http://ir.uitm.edu.my/id/eprint/38876/ |
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