Kenny Rogers Roasters Restaurant / Mohd Fairuz Ismail ... [et al.]

We found that Kenny Rogers Roasters Restaurant is a well known franchise restaurant that can bring people to do business with us from all type of society. The increase population of people, the imigrates of tourist and even and the increase status of living are the few factors thar can help to maint...

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Bibliographic Details
Main Authors: Ismail, Mohd Fairuz, Remili, Aznam, Samsudin, Faizul Hisham, Md Som, Hafizan
Format: Entrepreneurship Project
Language:English
Published: 2002
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/38757/1/38757.PDF
http://ir.uitm.edu.my/id/eprint/38757/
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Summary:We found that Kenny Rogers Roasters Restaurant is a well known franchise restaurant that can bring people to do business with us from all type of society. The increase population of people, the imigrates of tourist and even and the increase status of living are the few factors thar can help to maintain and expend this business. Our marketing analysis contains the flow of marketing that includes types of market, market size, the list of product provide with the estimination selling of a month, target market, the competitors, marketing strategy, selling estimation and marketing budget. Our business was located at Gurney Drive, 10250 Penang.