Cover Image

A study on factors influencing the residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj) / Nursuainah Sulum

From marketing communication point of view, promotion events such as through internet, billboard, brochure, bunting or banners are considered to be powerful opportunities to reach consumers attention and awareness towards the message that the organization try to delivered to them. The increasing...

Full description

Saved in:
Bibliographic Details
Main Author: Sulum, Nursuainah
Format: Student Project
Language:English
Published: 2013
Subjects:
Demography. Population. Vital events
Public relations. Industrial publicity
Consumer satisfaction
Customer services. Customer relations
City planning
Online Access:http://ir.uitm.edu.my/id/eprint/38212/1/38212.pdf
http://ir.uitm.edu.my/id/eprint/38212/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.38212
record_format eprints
spelling my.uitm.ir.382122020-12-10T00:33:55Z http://ir.uitm.edu.my/id/eprint/38212/ A study on factors influencing the residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj) / Nursuainah Sulum Sulum, Nursuainah Demography. Population. Vital events Public relations. Industrial publicity Consumer satisfaction Customer services. Customer relations City planning From marketing communication point of view, promotion events such as through internet, billboard, brochure, bunting or banners are considered to be powerful opportunities to reach consumers attention and awareness towards the message that the organization try to delivered to them. The increasing number of advertising and other marketing tools in both traditional media and the internet easily ignored by the audience or is perceived with little value. Thus, the purpose of this study was to explore residents’ responsiveness towards promotion events conducted by Perbadanan Putrajaya (PPj). With the promotion events, we refer to the campaign or promotion through advertising, banners and bunting regarding to the events that was conducted by this Putrajaya local council to the residents’. Objective of this study is to identify the main factors that influence the formation of residents’ response towards the promotion events. Literature suggest that channels of distribution, credibility and availability of information and events image are the factors that can influencing consumers and residents’ responsiveness towards the promotion events. Thus, for this study the researcher found that events image is the most factor that influencing residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj). By understanding residents’ responsiveness towards the promotion events, the organizations can build better strategies to their promotion or advertising. This is because a better understanding of the factors influencing residents’ awareness and responsiveness can improve the effectiveness of the promotion through the marketing communicating tools. 2013-07 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/38212/1/38212.pdf Sulum, Nursuainah (2013) A study on factors influencing the residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj) / Nursuainah Sulum. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Demography. Population. Vital events
Public relations. Industrial publicity
Consumer satisfaction
Customer services. Customer relations
City planning
spellingShingle Demography. Population. Vital events
Public relations. Industrial publicity
Consumer satisfaction
Customer services. Customer relations
City planning
Sulum, Nursuainah
A study on factors influencing the residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj) / Nursuainah Sulum
description From marketing communication point of view, promotion events such as through internet, billboard, brochure, bunting or banners are considered to be powerful opportunities to reach consumers attention and awareness towards the message that the organization try to delivered to them. The increasing number of advertising and other marketing tools in both traditional media and the internet easily ignored by the audience or is perceived with little value. Thus, the purpose of this study was to explore residents’ responsiveness towards promotion events conducted by Perbadanan Putrajaya (PPj). With the promotion events, we refer to the campaign or promotion through advertising, banners and bunting regarding to the events that was conducted by this Putrajaya local council to the residents’. Objective of this study is to identify the main factors that influence the formation of residents’ response towards the promotion events. Literature suggest that channels of distribution, credibility and availability of information and events image are the factors that can influencing consumers and residents’ responsiveness towards the promotion events. Thus, for this study the researcher found that events image is the most factor that influencing residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj). By understanding residents’ responsiveness towards the promotion events, the organizations can build better strategies to their promotion or advertising. This is because a better understanding of the factors influencing residents’ awareness and responsiveness can improve the effectiveness of the promotion through the marketing communicating tools.
format Student Project
author Sulum, Nursuainah
author_facet Sulum, Nursuainah
author_sort Sulum, Nursuainah
title A study on factors influencing the residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj) / Nursuainah Sulum
title_short A study on factors influencing the residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj) / Nursuainah Sulum
title_full A study on factors influencing the residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj) / Nursuainah Sulum
title_fullStr A study on factors influencing the residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj) / Nursuainah Sulum
title_full_unstemmed A study on factors influencing the residents’ responsiveness towards the promotion events conducted by Perbadanan Putrajaya (PPj) / Nursuainah Sulum
title_sort study on factors influencing the residents’ responsiveness towards the promotion events conducted by perbadanan putrajaya (ppj) / nursuainah sulum
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/38212/1/38212.pdf
http://ir.uitm.edu.my/id/eprint/38212/
_version_ 1687396689766252544
score 13.211869

Similar Items