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Marketing strategy of Tangerang culineria as one of the culinary tourism objectives in Tangerang City / Cahyani Kurniastuti

Laksa is a traditional food popular in the city of Tangerang and is one of the culinary tourism in the city of Tangerang. Along with the development of the city of Tangerang which is rife with the establishment of the mall, especially the Tang City Mall, which is located quite close to the Laksa di...

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Bibliographic Details
Main Author: Kurniastuti, Cahyani
Other Authors: Md Kassim, Fazdilah
Format: Book Section
Language:English
Published: UiTM Cawangan Johor 2019
Subjects:
Travel and state. Tourism
Food industry and trade. Halal food industry. Certification
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/38199/1/38199.pdf
http://ir.uitm.edu.my/id/eprint/38199/
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spelling my.uitm.ir.381992020-12-08T02:34:17Z http://ir.uitm.edu.my/id/eprint/38199/ Marketing strategy of Tangerang culineria as one of the culinary tourism objectives in Tangerang City / Cahyani Kurniastuti Kurniastuti, Cahyani Travel and state. Tourism Food industry and trade. Halal food industry. Certification Marketing Laksa is a traditional food popular in the city of Tangerang and is one of the culinary tourism in the city of Tangerang. Along with the development of the city of Tangerang which is rife with the establishment of the mall, especially the Tang City Mall, which is located quite close to the Laksa district, it presents challenges and threats to the existence of a fast food culinary business. With this research, it is hoped that it can produce a marketing strategy in developing the kulineria laksa Tangerang so that it can increase the public interest both around and outside the city of Tangerang to travel culinary in Tangerang especially Tangerang laksa. In this case it is expected to increase income from laksa sellers and can open employment opportunities for the people of Tangerang City especially the youth people. This research is a type of qualitative research with data collection techniques through direct observation (observation), in-depth interviews, distributing questionnaires. The analysis of the data used is to use a Matrix analysis of EFAS (External Factor Analysis Summary), matrix of IFAS (Internal Factor Analysis Summary), SWOT Matrix (Strength, Weakness, Opportunity, Threat), QSPM (Quantitative Strategic Planning Matrix). UiTM Cawangan Johor Md Kassim, Fazdilah Ratan Singh, Deepak Singh M Ramakrishnan, Kamalanathan Sumery, Zuraidah Sarijari, Haniza Mohd Yusof, Fairuz Husna Amat, Dia Widyawati Kamaludin, Puteri Nur Hidayah Daud, Derwina 2019 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/38199/1/38199.pdf Kurniastuti, Cahyani (2019) Marketing strategy of Tangerang culineria as one of the culinary tourism objectives in Tangerang City / Cahyani Kurniastuti. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 42. IABC2019-019
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and state. Tourism
Food industry and trade. Halal food industry. Certification
Marketing
spellingShingle Travel and state. Tourism
Food industry and trade. Halal food industry. Certification
Marketing
Kurniastuti, Cahyani
Marketing strategy of Tangerang culineria as one of the culinary tourism objectives in Tangerang City / Cahyani Kurniastuti
description Laksa is a traditional food popular in the city of Tangerang and is one of the culinary tourism in the city of Tangerang. Along with the development of the city of Tangerang which is rife with the establishment of the mall, especially the Tang City Mall, which is located quite close to the Laksa district, it presents challenges and threats to the existence of a fast food culinary business. With this research, it is hoped that it can produce a marketing strategy in developing the kulineria laksa Tangerang so that it can increase the public interest both around and outside the city of Tangerang to travel culinary in Tangerang especially Tangerang laksa. In this case it is expected to increase income from laksa sellers and can open employment opportunities for the people of Tangerang City especially the youth people. This research is a type of qualitative research with data collection techniques through direct observation (observation), in-depth interviews, distributing questionnaires. The analysis of the data used is to use a Matrix analysis of EFAS (External Factor Analysis Summary), matrix of IFAS (Internal Factor Analysis Summary), SWOT Matrix (Strength, Weakness, Opportunity, Threat), QSPM (Quantitative Strategic Planning Matrix).
author2 Md Kassim, Fazdilah
author_facet Md Kassim, Fazdilah
Kurniastuti, Cahyani
format Book Section
author Kurniastuti, Cahyani
author_sort Kurniastuti, Cahyani
title Marketing strategy of Tangerang culineria as one of the culinary tourism objectives in Tangerang City / Cahyani Kurniastuti
title_short Marketing strategy of Tangerang culineria as one of the culinary tourism objectives in Tangerang City / Cahyani Kurniastuti
title_full Marketing strategy of Tangerang culineria as one of the culinary tourism objectives in Tangerang City / Cahyani Kurniastuti
title_fullStr Marketing strategy of Tangerang culineria as one of the culinary tourism objectives in Tangerang City / Cahyani Kurniastuti
title_full_unstemmed Marketing strategy of Tangerang culineria as one of the culinary tourism objectives in Tangerang City / Cahyani Kurniastuti
title_sort marketing strategy of tangerang culineria as one of the culinary tourism objectives in tangerang city / cahyani kurniastuti
publisher UiTM Cawangan Johor
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/38199/1/38199.pdf
http://ir.uitm.edu.my/id/eprint/38199/
_version_ 1685651579649130496
score 13.211869

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