Staff View: Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim

Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim

In the future, the trends of global trade and manufacturing will continue in automobile especially on hybrid car. The consumers purchase intentions are the main role to encourage the purchasing hybrid car. Hybrid cars are the one of the type of car to save our environment. Thus, this study has been...

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Main Author:	Ibrahim, Rohhamiza
Format:	Student Project
Language:	English
Published:	2013
Subjects:	Income. Income distribution. National income. Including gross national product, gross domestic product, and gross state product Pricing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/37859/1/37859.pdf http://ir.uitm.edu.my/id/eprint/37859/
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id	my.uitm.ir.37859
record_format	eprints
spelling	my.uitm.ir.378592020-12-10T00:44:31Z http://ir.uitm.edu.my/id/eprint/37859/ Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim Ibrahim, Rohhamiza Income. Income distribution. National income. Including gross national product, gross domestic product, and gross state product Pricing Purchasing. Selling. Sales personnel. Sales executives In the future, the trends of global trade and manufacturing will continue in automobile especially on hybrid car. The consumers purchase intentions are the main role to encourage the purchasing hybrid car. Hybrid cars are the one of the type of car to save our environment. Thus, this study has been conducted to understand factors influencing hybrid car purchase intentions. A set of questionnaire was distributed to the respondents randomly. Several factors that had been discussed in this research are environmental knowledge, willingness to pay and attitude. The data was analyzed using descriptive analysis, reliability, and regression analysis by using Statistical Package for Social Science (SPSS) version 17. In this research, the finding shows that willingness to pay and attitude factor are significant to the hybrid car purchase intentions. Meanwhile, environmental knowledge factor was found to be not significant to the hybrid car purchase intentions. Based on the results obtained, there are some suggested recommendations that can automotive industry and marketer to encourage consumer to buy hybrid car. 2013-01 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/37859/1/37859.pdf Ibrahim, Rohhamiza (2013) Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim. [Student Project] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Income. Income distribution. National income. Including gross national product, gross domestic product, and gross state product Pricing Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Income. Income distribution. National income. Including gross national product, gross domestic product, and gross state product Pricing Purchasing. Selling. Sales personnel. Sales executives Ibrahim, Rohhamiza Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim
description	In the future, the trends of global trade and manufacturing will continue in automobile especially on hybrid car. The consumers purchase intentions are the main role to encourage the purchasing hybrid car. Hybrid cars are the one of the type of car to save our environment. Thus, this study has been conducted to understand factors influencing hybrid car purchase intentions. A set of questionnaire was distributed to the respondents randomly. Several factors that had been discussed in this research are environmental knowledge, willingness to pay and attitude. The data was analyzed using descriptive analysis, reliability, and regression analysis by using Statistical Package for Social Science (SPSS) version 17. In this research, the finding shows that willingness to pay and attitude factor are significant to the hybrid car purchase intentions. Meanwhile, environmental knowledge factor was found to be not significant to the hybrid car purchase intentions. Based on the results obtained, there are some suggested recommendations that can automotive industry and marketer to encourage consumer to buy hybrid car.
format	Student Project
author	Ibrahim, Rohhamiza
author_facet	Ibrahim, Rohhamiza
author_sort	Ibrahim, Rohhamiza
title	Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim
title_short	Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim
title_full	Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim
title_fullStr	Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim
title_full_unstemmed	Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim
title_sort	understanding factors influencing hybrid car purchase intentions / rohhamiza ibrahim
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/37859/1/37859.pdf http://ir.uitm.edu.my/id/eprint/37859/
_version_	1687396678095601664
score	13.211869

Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim

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