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Factors affecting international students’ intention to enroll at UNIMAS / Aileen Anne Anak Jinggong… [et al.]

There is a stiff competition in education industry in attracting students either local students or international students. The higher education institutions need to have the right characteristics required by the students in order to outweigh their competitors. Therefore, universities or higher educa...

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Main Authors: Jinggong, Aileen Anne, Menua, Magdeline, Edmund Damit, Jelian Humphey
Format: Thesis
Language:English
Published: 2017
Subjects:
Perception
Motivation
Affection. Feeling. Emotion
Personality
Higher Education
Online Access:http://ir.uitm.edu.my/id/eprint/36725/1/36725.pdf
http://ir.uitm.edu.my/id/eprint/36725/
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spelling my.uitm.ir.367252020-11-13T04:56:00Z http://ir.uitm.edu.my/id/eprint/36725/ Factors affecting international students’ intention to enroll at UNIMAS / Aileen Anne Anak Jinggong… [et al.] Jinggong, Aileen Anne Menua, Magdeline Edmund Damit, Jelian Humphey Perception Motivation Affection. Feeling. Emotion Personality Higher Education There is a stiff competition in education industry in attracting students either local students or international students. The higher education institutions need to have the right characteristics required by the students in order to outweigh their competitors. Therefore, universities or higher education institution need to understand the factors which can attract students to enrol at their university. Despite the target by UNIMAS to recruit at least 50 international students per intake, UNIMAS seldom achieve its target. Hence, this study aims to investigate the factors affecting international students’ enrolment at UNIMAS. This research focus on major factors influencing international student’s choice of higher institution such as location of the university, cost of education, university reputation, academic programs, learning facilities, family/peer influence and country image. Questionnaires were emailed to a total population of 540 international students of which 275 had responded and the analysis was carried out using SPSS. From the reliability test, only Low Cost, University Reputation, Academic Programs and Country Image are reliable in measuring the international students’ intention to enrol in UNIMAS. The multiple regression shows that all the factors are reliable at 1% significant level except for Academic Programs. The findings can assist UNIMAS to plan their strategy to promote UNIMAS in international level as well as to understand the critical factors that need to be improved in order to attract more international students and to give the best experience for the current students. 2017-07 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/36725/1/36725.pdf Jinggong, Aileen Anne and Menua, Magdeline and Edmund Damit, Jelian Humphey (2017) Factors affecting international students’ intention to enroll at UNIMAS / Aileen Anne Anak Jinggong… [et al.]. Masters thesis, Universiti Teknologi MARA Sarawak, Kampus Samarahan.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Perception
Motivation
Affection. Feeling. Emotion
Personality
Higher Education
spellingShingle Perception
Motivation
Affection. Feeling. Emotion
Personality
Higher Education
Jinggong, Aileen Anne
Menua, Magdeline
Edmund Damit, Jelian Humphey
Factors affecting international students’ intention to enroll at UNIMAS / Aileen Anne Anak Jinggong… [et al.]
description There is a stiff competition in education industry in attracting students either local students or international students. The higher education institutions need to have the right characteristics required by the students in order to outweigh their competitors. Therefore, universities or higher education institution need to understand the factors which can attract students to enrol at their university. Despite the target by UNIMAS to recruit at least 50 international students per intake, UNIMAS seldom achieve its target. Hence, this study aims to investigate the factors affecting international students’ enrolment at UNIMAS. This research focus on major factors influencing international student’s choice of higher institution such as location of the university, cost of education, university reputation, academic programs, learning facilities, family/peer influence and country image. Questionnaires were emailed to a total population of 540 international students of which 275 had responded and the analysis was carried out using SPSS. From the reliability test, only Low Cost, University Reputation, Academic Programs and Country Image are reliable in measuring the international students’ intention to enrol in UNIMAS. The multiple regression shows that all the factors are reliable at 1% significant level except for Academic Programs. The findings can assist UNIMAS to plan their strategy to promote UNIMAS in international level as well as to understand the critical factors that need to be improved in order to attract more international students and to give the best experience for the current students.
format Thesis
author Jinggong, Aileen Anne
Menua, Magdeline
Edmund Damit, Jelian Humphey
author_facet Jinggong, Aileen Anne
Menua, Magdeline
Edmund Damit, Jelian Humphey
author_sort Jinggong, Aileen Anne
title Factors affecting international students’ intention to enroll at UNIMAS / Aileen Anne Anak Jinggong… [et al.]
title_short Factors affecting international students’ intention to enroll at UNIMAS / Aileen Anne Anak Jinggong… [et al.]
title_full Factors affecting international students’ intention to enroll at UNIMAS / Aileen Anne Anak Jinggong… [et al.]
title_fullStr Factors affecting international students’ intention to enroll at UNIMAS / Aileen Anne Anak Jinggong… [et al.]
title_full_unstemmed Factors affecting international students’ intention to enroll at UNIMAS / Aileen Anne Anak Jinggong… [et al.]
title_sort factors affecting international students’ intention to enroll at unimas / aileen anne anak jinggong… [et al.]
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/36725/1/36725.pdf
http://ir.uitm.edu.my/id/eprint/36725/
_version_ 1685651442610733056
score 13.211869

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