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Parental awareness and knowledge about media literacy education on television food advertising and family eating habits / Norakmar Ajhar…[et al.]

Most food advertising on television that targeting to children containing unhealthy messages especially those focused on sugar-dense food products. There is a positive relationship between hours of television viewing and higher body weight with unhealthy eating. Television food advertising can give...

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Main Authors: Ajhar, Norakmar, Yazid, Nur Amirah, Mohd Ghazali, Nur Fazira Ayuni, Abu Bakar, Nurul Asyikin
Format: Student Project
Language:English
Published: 2015
Subjects:
Eating disorders
Online Access:https://ir.uitm.edu.my/id/eprint/36703/1/36703.pdf
https://ir.uitm.edu.my/id/eprint/36703/
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spelling my.uitm.ir.367032022-12-30T03:38:30Z https://ir.uitm.edu.my/id/eprint/36703/ Parental awareness and knowledge about media literacy education on television food advertising and family eating habits / Norakmar Ajhar…[et al.] Ajhar, Norakmar Yazid, Nur Amirah Mohd Ghazali, Nur Fazira Ayuni Abu Bakar, Nurul Asyikin Eating disorders Most food advertising on television that targeting to children containing unhealthy messages especially those focused on sugar-dense food products. There is a positive relationship between hours of television viewing and higher body weight with unhealthy eating. Television food advertising can give impact to the food preferences and choices of children as well as increase intake of unhealthy food in children which may raise the occurrence of childhood obesity thus increasing parental awareness as well as control on their children's television viewing. A crosssectional study was done among selected parents of Standard Four and Standard Five school children from three primary schools and been given a set of questionnaire. However, only 299 set of questionnaire sets were returned with complete data. Data are obtained through a selfadministered questionnaire. This study assesses awareness and knowledge about media literacy education on television food advertising among parents and the parents' control on their children's television viewing. It also determines parents' nutritional status, parents' television viewing habits and family eating habits. Results show that most of the parents (53.8%) are aware of media literacy on television food advertising and obtained the passing score. Besides, this study that 51.2% of parents have high control towards their child television viewing. Even though majority of Malaysian people watch television more than three hours in a day, but their eating habit was reported as good, as 58.5% of the respondents practice healthy eating. Furthermore, among female respondents, 35% of them were overweight and 19% of them were obese, while among male respondents, 48.6% of them were overweight and 13% of them were obese. In addition, 30% of female respondent were abdominal obesity, while 3% of male respondents were having abdominal obesity. As a conclusion, parents from those three schools have high level of awareness about media literacy education on television food advertising. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/36703/1/36703.pdf Parental awareness and knowledge about media literacy education on television food advertising and family eating habits / Norakmar Ajhar…[et al.]. (2015) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Eating disorders
spellingShingle Eating disorders
Ajhar, Norakmar
Yazid, Nur Amirah
Mohd Ghazali, Nur Fazira Ayuni
Abu Bakar, Nurul Asyikin
Parental awareness and knowledge about media literacy education on television food advertising and family eating habits / Norakmar Ajhar…[et al.]
description Most food advertising on television that targeting to children containing unhealthy messages especially those focused on sugar-dense food products. There is a positive relationship between hours of television viewing and higher body weight with unhealthy eating. Television food advertising can give impact to the food preferences and choices of children as well as increase intake of unhealthy food in children which may raise the occurrence of childhood obesity thus increasing parental awareness as well as control on their children's television viewing. A crosssectional study was done among selected parents of Standard Four and Standard Five school children from three primary schools and been given a set of questionnaire. However, only 299 set of questionnaire sets were returned with complete data. Data are obtained through a selfadministered questionnaire. This study assesses awareness and knowledge about media literacy education on television food advertising among parents and the parents' control on their children's television viewing. It also determines parents' nutritional status, parents' television viewing habits and family eating habits. Results show that most of the parents (53.8%) are aware of media literacy on television food advertising and obtained the passing score. Besides, this study that 51.2% of parents have high control towards their child television viewing. Even though majority of Malaysian people watch television more than three hours in a day, but their eating habit was reported as good, as 58.5% of the respondents practice healthy eating. Furthermore, among female respondents, 35% of them were overweight and 19% of them were obese, while among male respondents, 48.6% of them were overweight and 13% of them were obese. In addition, 30% of female respondent were abdominal obesity, while 3% of male respondents were having abdominal obesity. As a conclusion, parents from those three schools have high level of awareness about media literacy education on television food advertising.
format Student Project
author Ajhar, Norakmar
Yazid, Nur Amirah
Mohd Ghazali, Nur Fazira Ayuni
Abu Bakar, Nurul Asyikin
author_facet Ajhar, Norakmar
Yazid, Nur Amirah
Mohd Ghazali, Nur Fazira Ayuni
Abu Bakar, Nurul Asyikin
author_sort Ajhar, Norakmar
title Parental awareness and knowledge about media literacy education on television food advertising and family eating habits / Norakmar Ajhar…[et al.]
title_short Parental awareness and knowledge about media literacy education on television food advertising and family eating habits / Norakmar Ajhar…[et al.]
title_full Parental awareness and knowledge about media literacy education on television food advertising and family eating habits / Norakmar Ajhar…[et al.]
title_fullStr Parental awareness and knowledge about media literacy education on television food advertising and family eating habits / Norakmar Ajhar…[et al.]
title_full_unstemmed Parental awareness and knowledge about media literacy education on television food advertising and family eating habits / Norakmar Ajhar…[et al.]
title_sort parental awareness and knowledge about media literacy education on television food advertising and family eating habits / norakmar ajhar…[et al.]
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/36703/1/36703.pdf
https://ir.uitm.edu.my/id/eprint/36703/
_version_ 1753791952258596864
score 13.211869

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