Staff View: Shyara's De Apam Balique / Natashya Amyra Maula Azmi

Shyara's De Apam Balique / Natashya Amyra Maula Azmi

Shyara's De Apam Balique is a business that provides various flavour of apam balik. In these days, people tend to demand products that have variety of flavour and products that are rare to be in the market. Our shop provide variety flavour of ‘apam balik’ such as nutella with oreo, nutella with...

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Bibliographic Details
Main Author:	Natashya Amyra, Maula Azmi
Format:	Entrepreneurship Project
Language:	English
Published:	2020
Subjects:	Small business. Medium-sized business Malaysia Food industry and trade. Halal food industry. Certification The merchant. Business enterprises
Online Access:	http://ir.uitm.edu.my/id/eprint/36069/1/36069.pdf http://ir.uitm.edu.my/id/eprint/36069/
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id	my.uitm.ir.36069
record_format	eprints
spelling	my.uitm.ir.360692020-11-04T01:50:46Z http://ir.uitm.edu.my/id/eprint/36069/ Shyara's De Apam Balique / Natashya Amyra Maula Azmi Natashya Amyra, Maula Azmi Small business. Medium-sized business Malaysia Food industry and trade. Halal food industry. Certification Malaysia The merchant. Business enterprises Shyara's De Apam Balique is a business that provides various flavour of apam balik. In these days, people tend to demand products that have variety of flavour and products that are rare to be in the market. Our shop provide variety flavour of ‘apam balik’ such as nutella with oreo, nutella with nestum, nutella with strawberry filling, nutella with banana, cheese with blueberry, cheese wih corn, cheese with peanut and cheese with nutella. Our main target market are teenagers, adults and families. To make it clear 50% of our target market are for teenagers, 30% for adult and 20% goes to families. Firstly, 50% of teenagers will come to our shop because they like to eat something that is sweet and tends to try something new in their life. Secondly, 30% of target market are goes to the adults. Lastly, 20% of the families will come to our shop in the weekend to spend time and enjoy the delicious of our ‘apam balik’ with their family members. Next, our shop offered product to our customer by giving the best deal compared to other competitor. This is because our shop offered variety of promotion such as selfie contest with 'apam balik', vouchers and others to attract them to buy product in our shop. By this way, they can purchase our product at lower price or even get it free by joining our selfie contest with 'apam balik' or get the discount of 'apam balik' from us. Other competitors does not brave enough to take a risk like what our shop do. So this is a chance for us to gain a lot of customers by doing some promotion in our shop. Our shop also targeting to gain more profit every year. We target to achieve about more than RM 900 000 for the second year. More, Shyara’s De Apam Balique marketing strategies are introducing the ‘apam balik’ in the website or application with a great marketing by providing interesting information and facts about ‘apam balik’ and our shop. More, we will provide business card of our shop for any reservations of events or functions. Other than that, we will also provide store number for our customer. This will make our customer feel free to contact us to make any reservation in our shop. 2020 Entrepreneurship Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/36069/1/36069.pdf Natashya Amyra, Maula Azmi (2020) Shyara's De Apam Balique / Natashya Amyra Maula Azmi. [Entrepreneurship Project]
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Small business. Medium-sized business Malaysia Food industry and trade. Halal food industry. Certification Malaysia The merchant. Business enterprises
spellingShingle	Small business. Medium-sized business Malaysia Food industry and trade. Halal food industry. Certification Malaysia The merchant. Business enterprises Natashya Amyra, Maula Azmi Shyara's De Apam Balique / Natashya Amyra Maula Azmi
description	Shyara's De Apam Balique is a business that provides various flavour of apam balik. In these days, people tend to demand products that have variety of flavour and products that are rare to be in the market. Our shop provide variety flavour of ‘apam balik’ such as nutella with oreo, nutella with nestum, nutella with strawberry filling, nutella with banana, cheese with blueberry, cheese wih corn, cheese with peanut and cheese with nutella. Our main target market are teenagers, adults and families. To make it clear 50% of our target market are for teenagers, 30% for adult and 20% goes to families. Firstly, 50% of teenagers will come to our shop because they like to eat something that is sweet and tends to try something new in their life. Secondly, 30% of target market are goes to the adults. Lastly, 20% of the families will come to our shop in the weekend to spend time and enjoy the delicious of our ‘apam balik’ with their family members. Next, our shop offered product to our customer by giving the best deal compared to other competitor. This is because our shop offered variety of promotion such as selfie contest with 'apam balik', vouchers and others to attract them to buy product in our shop. By this way, they can purchase our product at lower price or even get it free by joining our selfie contest with 'apam balik' or get the discount of 'apam balik' from us. Other competitors does not brave enough to take a risk like what our shop do. So this is a chance for us to gain a lot of customers by doing some promotion in our shop. Our shop also targeting to gain more profit every year. We target to achieve about more than RM 900 000 for the second year. More, Shyara’s De Apam Balique marketing strategies are introducing the ‘apam balik’ in the website or application with a great marketing by providing interesting information and facts about ‘apam balik’ and our shop. More, we will provide business card of our shop for any reservations of events or functions. Other than that, we will also provide store number for our customer. This will make our customer feel free to contact us to make any reservation in our shop.
format	Entrepreneurship Project
author	Natashya Amyra, Maula Azmi
author_facet	Natashya Amyra, Maula Azmi
author_sort	Natashya Amyra, Maula Azmi
title	Shyara's De Apam Balique / Natashya Amyra Maula Azmi
title_short	Shyara's De Apam Balique / Natashya Amyra Maula Azmi
title_full	Shyara's De Apam Balique / Natashya Amyra Maula Azmi
title_fullStr	Shyara's De Apam Balique / Natashya Amyra Maula Azmi
title_full_unstemmed	Shyara's De Apam Balique / Natashya Amyra Maula Azmi
title_sort	shyara's de apam balique / natashya amyra maula azmi
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/36069/1/36069.pdf http://ir.uitm.edu.my/id/eprint/36069/
_version_	1685651358203510784
score	13.222552

Shyara's De Apam Balique / Natashya Amyra Maula Azmi

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