Post-purchase behavior: consume complaint behavior / Azmi Mat...[et al.]
Consumer complaints are no longer viewed as a negative light to the organization performance. In general, consumer complaints can be used as a benchmark for appraisal of their service quality and an important opportunity for the companies to improve. In other words, complaints play an important indi...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/35443/1/35443.pdf http://ir.uitm.edu.my/id/eprint/35443/ |
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