Staff View: Kepok Tarik’s / Amriena Roshyada Zamlan

Kepok Tarik’s / Amriena Roshyada Zamlan

Kepok Tarik’s business is offers keropok lekor in corn dog version with the concept of half-local and western snack food. Kepok Tarik’s produce the product which are Kepok Tarik Original and Kepok Tarik Crunchy. Kepok Tarik Original served with the originality taste of keropok lekor combined with th...

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Bibliographic Details
Main Author:	Amriena Roshyada, Zamlan
Format:	Entrepreneurship Project
Language:	English
Published:	2020
Subjects:	Small business. Medium-sized business Malaysia Food industry and trade. Halal food industry. Certification The merchant. Business enterprises
Online Access:	http://ir.uitm.edu.my/id/eprint/35161/1/35161.pdf http://ir.uitm.edu.my/id/eprint/35161/
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id	my.uitm.ir.35161
record_format	eprints
spelling	my.uitm.ir.351612020-10-13T03:32:06Z http://ir.uitm.edu.my/id/eprint/35161/ Kepok Tarik’s / Amriena Roshyada Zamlan Amriena Roshyada, Zamlan Small business. Medium-sized business Malaysia Food industry and trade. Halal food industry. Certification Malaysia The merchant. Business enterprises Kepok Tarik’s business is offers keropok lekor in corn dog version with the concept of half-local and western snack food. Kepok Tarik’s produce the product which are Kepok Tarik Original and Kepok Tarik Crunchy. Kepok Tarik Original served with the originality taste of keropok lekor combined with the cheesy of mozarella with the sauce. Kepok Tarik Crunchy is addition recipe which is topping with the crunch of cornflake cereal in order to variety the taste. Kepok Tarik’s is owned by Amriena Roshyada Zamlan. Amriena has extensive experience in serving and producing food for 1 year being a part-timer at one of successful restaurant in Terengganu. Kepok Tarik’s produce trendy snack for those that loves keropok lekor in having their chilling time. For those that did not like keropok lekor, this company guarantee that once people taste this Kepok Tarik’s, they will love it. So, Kepok Tarik’s targetting family, teenager and tourists. The market reasearch has resulting eight out of 10 people in Terengganu would love this product since this product offers tasty and affordable snack. While there are currently three business offering corndog snack in Kuala Nerus, with same taste of corndog, Kepok Tarik’s produce an innovation product that shows diferrentation from the competitors’ product. This is the advantage for Kepok Tarik’s to gain the customer target. This product also have a different taste compared with competitors’ product. Based on the size of market and defined market area, sales projections for first year are RM87,840. The profit that gain already increasely secured in the future for the next two years if the size of target market maintained and increase. On start up, Kepok Tarik’s will have two trained staff to provide food service and expect to hire three more staff once financing is secured. Kepok Tarik’s plan to aggresively build the customer base through website, social media and direct mail advertising. 2020 Entrepreneurship Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/35161/1/35161.pdf Amriena Roshyada, Zamlan (2020) Kepok Tarik’s / Amriena Roshyada Zamlan. [Entrepreneurship Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Small business. Medium-sized business Malaysia Food industry and trade. Halal food industry. Certification Malaysia The merchant. Business enterprises
spellingShingle	Small business. Medium-sized business Malaysia Food industry and trade. Halal food industry. Certification Malaysia The merchant. Business enterprises Amriena Roshyada, Zamlan Kepok Tarik’s / Amriena Roshyada Zamlan
description	Kepok Tarik’s business is offers keropok lekor in corn dog version with the concept of half-local and western snack food. Kepok Tarik’s produce the product which are Kepok Tarik Original and Kepok Tarik Crunchy. Kepok Tarik Original served with the originality taste of keropok lekor combined with the cheesy of mozarella with the sauce. Kepok Tarik Crunchy is addition recipe which is topping with the crunch of cornflake cereal in order to variety the taste. Kepok Tarik’s is owned by Amriena Roshyada Zamlan. Amriena has extensive experience in serving and producing food for 1 year being a part-timer at one of successful restaurant in Terengganu. Kepok Tarik’s produce trendy snack for those that loves keropok lekor in having their chilling time. For those that did not like keropok lekor, this company guarantee that once people taste this Kepok Tarik’s, they will love it. So, Kepok Tarik’s targetting family, teenager and tourists. The market reasearch has resulting eight out of 10 people in Terengganu would love this product since this product offers tasty and affordable snack. While there are currently three business offering corndog snack in Kuala Nerus, with same taste of corndog, Kepok Tarik’s produce an innovation product that shows diferrentation from the competitors’ product. This is the advantage for Kepok Tarik’s to gain the customer target. This product also have a different taste compared with competitors’ product. Based on the size of market and defined market area, sales projections for first year are RM87,840. The profit that gain already increasely secured in the future for the next two years if the size of target market maintained and increase. On start up, Kepok Tarik’s will have two trained staff to provide food service and expect to hire three more staff once financing is secured. Kepok Tarik’s plan to aggresively build the customer base through website, social media and direct mail advertising.
format	Entrepreneurship Project
author	Amriena Roshyada, Zamlan
author_facet	Amriena Roshyada, Zamlan
author_sort	Amriena Roshyada, Zamlan
title	Kepok Tarik’s / Amriena Roshyada Zamlan
title_short	Kepok Tarik’s / Amriena Roshyada Zamlan
title_full	Kepok Tarik’s / Amriena Roshyada Zamlan
title_fullStr	Kepok Tarik’s / Amriena Roshyada Zamlan
title_full_unstemmed	Kepok Tarik’s / Amriena Roshyada Zamlan
title_sort	kepok tarik’s / amriena roshyada zamlan
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/35161/1/35161.pdf http://ir.uitm.edu.my/id/eprint/35161/
_version_	1685651271083622400
score	13.211869

Kepok Tarik’s / Amriena Roshyada Zamlan

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