Using analytical hierarchy process to rank takaful companies based on health takaful product / Noor Hafizah Zainal Aznam ... [et al.]
Most studies evaluate the performance of conventional insurance companies based on cost or profit efficiency. The same approach was taken in evaluating the performance of takaful companies. To use the conventional approach to evaluate Islamic entities is like putting a square peg in a round hole ....
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Main Authors: | Zainal Aznam, Noor Hafizah, Abu Bakar, Wan Asma', Farhan Zakaria, Shahida |
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Format: | Research Reports |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/35041/1/35041.pdf https://ir.uitm.edu.my/id/eprint/35041/ |
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