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Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail

It is a common fact to every marketer that social, political, regulatory, ethical and economic factors can obviously impinge the choice of a marketing strategy in a company. A company's marketing strategy and these factors is a two way street, thus they should focus on how the need for overall...

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Bibliographic Details
Main Author: Ismail, Zulita
Format: Student Project
Language:English
Published: 1991
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/34592/1/34592.pdf
https://ir.uitm.edu.my/id/eprint/34592/
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id my.uitm.ir.34592
record_format eprints
spelling my.uitm.ir.345922024-05-27T03:18:55Z https://ir.uitm.edu.my/id/eprint/34592/ Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail Ismail, Zulita Marketing It is a common fact to every marketer that social, political, regulatory, ethical and economic factors can obviously impinge the choice of a marketing strategy in a company. A company's marketing strategy and these factors is a two way street, thus they should focus on how the need for overall societal approval of a firm's behaviour, together with a firm's perceived social and ethical obligations constrain strategy formation. That consumerism truth in packaging, equal concern for environmental protection, nutritional issues, beliefs about ethics and moral, and other similar socital based factors have an impact on organisation's strategies require no discussion. Thus adapting strategy to accomodate these factors is common place. Managerial alertness to the implications of societal forces and political economic concerns is now an essential part of the marketing formulation process. 1991 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/34592/1/34592.pdf Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail. (1991) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Ismail, Zulita
Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail
description It is a common fact to every marketer that social, political, regulatory, ethical and economic factors can obviously impinge the choice of a marketing strategy in a company. A company's marketing strategy and these factors is a two way street, thus they should focus on how the need for overall societal approval of a firm's behaviour, together with a firm's perceived social and ethical obligations constrain strategy formation. That consumerism truth in packaging, equal concern for environmental protection, nutritional issues, beliefs about ethics and moral, and other similar socital based factors have an impact on organisation's strategies require no discussion. Thus adapting strategy to accomodate these factors is common place. Managerial alertness to the implications of societal forces and political economic concerns is now an essential part of the marketing formulation process.
format Student Project
author Ismail, Zulita
author_facet Ismail, Zulita
author_sort Ismail, Zulita
title Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail
title_short Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail
title_full Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail
title_fullStr Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail
title_full_unstemmed Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail
title_sort singer (malaysia) sdn. bhd.: easy payment scheme - singer's road to success / zulita ismail
publishDate 1991
url https://ir.uitm.edu.my/id/eprint/34592/1/34592.pdf
https://ir.uitm.edu.my/id/eprint/34592/
_version_ 1800726564330012672
score 13.211869

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