Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad
This pilot study aimed to assess factors such as consumer’s lifestyle, consumer perception of product quality and past purchase experiences that can influence non-Muslims consumer attitudes toward Halal food products. Using random sampling method, a total of 134 respondents consisted non-Muslim cons...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Sabah
2017
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/34427/1/34427.pdf http://ir.uitm.edu.my/id/eprint/34427/ http://borneoakademika.sabah.uitm.edu.my/ |
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