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The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin

The aim of this study was to examine the factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan. There are five (5) independent variable that been studied, which were network coverage, price, promotion, customer service and customer satisfaction. Mo...

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Main Author: Samsudin, Nur Aisah
Format: Monograph
Language:English
Published: Bachelor of Business Administration (Hons) Marketing 2015
Subjects:
Telecommunication industry. Telegraph
Branding (Marketing)
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/34311/1/34311.pdf
http://ir.uitm.edu.my/id/eprint/34311/
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spelling my.uitm.ir.343112020-09-08T08:52:09Z http://ir.uitm.edu.my/id/eprint/34311/ The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin Samsudin, Nur Aisah Telecommunication industry. Telegraph Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction The aim of this study was to examine the factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan. There are five (5) independent variable that been studied, which were network coverage, price, promotion, customer service and customer satisfaction. Moreover, questionnaires had been used in order to get feedback from consumers. Researcher had distributed 100 questionnaires to consumers around Kota Bharu. The researcher use probability sampling. The method that been used are simple random technique. The data collected was then tested on its frequency and reliability analysis, regression analysis, Pearson correlation analysis were used to test the hypothesis in this study. The finding on reliability was excellent and it considers that all independent are acceptable. The findings of this paper suggest two factors are significant factors for explaining customer loyalty. Based from the results obtained in this study, researcher suggest some recommendations to make sure both parties which is Telecommunication Company and consumers can fulfill their wants and goals Bachelor of Business Administration (Hons) Marketing 2015-06 Monograph NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/34311/1/34311.pdf Samsudin, Nur Aisah (2015) The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin. Industrial / Practical Training Report. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Telecommunication industry. Telegraph
Branding (Marketing)
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
spellingShingle Telecommunication industry. Telegraph
Branding (Marketing)
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Samsudin, Nur Aisah
The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin
description The aim of this study was to examine the factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan. There are five (5) independent variable that been studied, which were network coverage, price, promotion, customer service and customer satisfaction. Moreover, questionnaires had been used in order to get feedback from consumers. Researcher had distributed 100 questionnaires to consumers around Kota Bharu. The researcher use probability sampling. The method that been used are simple random technique. The data collected was then tested on its frequency and reliability analysis, regression analysis, Pearson correlation analysis were used to test the hypothesis in this study. The finding on reliability was excellent and it considers that all independent are acceptable. The findings of this paper suggest two factors are significant factors for explaining customer loyalty. Based from the results obtained in this study, researcher suggest some recommendations to make sure both parties which is Telecommunication Company and consumers can fulfill their wants and goals
format Monograph
author Samsudin, Nur Aisah
author_facet Samsudin, Nur Aisah
author_sort Samsudin, Nur Aisah
title The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin
title_short The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin
title_full The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin
title_fullStr The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin
title_full_unstemmed The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin
title_sort factors that influence customer loyalty towards telecommunication company (telco) in kota bharu, kelantan / nur aisah samsudin
publisher Bachelor of Business Administration (Hons) Marketing
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/34311/1/34311.pdf
http://ir.uitm.edu.my/id/eprint/34311/
_version_ 1685651177391259648
score 13.211869

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