The impact of brand equity dimension toward customer purchasing intention on proton cars in Shah Alam / Nur Ashyikin Abdul Latif
The study is focused on investigating the impact of brand equity dimensions towards customer purchasing intention on PROTON cars. These brand equity dimensions are divided into four that include brand awareness, brand association, brand loyalty and perceived quality on brand. All of brand equity dim...
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| Format: | Monograph |
| Language: | English |
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Bachelor of Science (Hons) Statistics
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/34271/1/34271.pdf http://ir.uitm.edu.my/id/eprint/34271/ |
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