Staff View: Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater

Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater

The Coca-Cola Corporation1 promotes itself as a responsible corporation while people from India and Colombia to the United States and Europe criticize the company’s business practices. Coke, like many other transnational corporations (TNCs), has adopted corporate social responsibility (CSR) policies...

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Main Author:	Bywater, Krista
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	Corporate organization. Corporate governance Public relations. Industrial publicity Social responsibility of business. Social entrepreneurship
Online Access:	http://ir.uitm.edu.my/id/eprint/33921/1/33921.pdf http://ir.uitm.edu.my/id/eprint/33921/
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id	my.uitm.ir.33921
record_format	eprints
spelling	my.uitm.ir.339212020-09-10T01:23:38Z http://ir.uitm.edu.my/id/eprint/33921/ Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater Bywater, Krista Corporate organization. Corporate governance Public relations. Industrial publicity Social responsibility of business. Social entrepreneurship The Coca-Cola Corporation1 promotes itself as a responsible corporation while people from India and Colombia to the United States and Europe criticize the company’s business practices. Coke, like many other transnational corporations (TNCs), has adopted corporate social responsibility (CSR) policies to protect its revenue and the reputation of its global goods and brand. The company continues to promote its CSR agenda to address the social opposition it has faced since re-entering India in 1993. Using the movement against Coke in India as a case study, this paper examines the problems with CSR and how firms can employ CSR policies to quell oppositional social movements. 2 Through initiatives such as corporate partnerships with development agencies and corporate sponsorship of non-governmental organizations (NGOs), companies, like Coca-Cola, blur the boundaries between markets and movements in order to minimize the effects of popular opposition to global goods. CSR is a discourse that helps companies “greenwash”3 (Greer and Bruno 1996) their images and appear more responsible without making meaningful changes to their business practices. Rather than being used to curtail the harmful effects of economic globalization and TNCs, CSR is typically employed to limit governmental regulation and justify increased foreign investment in the Global South (Blowfield 2005). As a result, CSR furthers the neoliberal agenda, which promotes economic globalization and foreign investment as the best means to achieve social and sustainable development. 2010 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/33921/1/33921.pdf Bywater, Krista (2010) Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Corporate organization. Corporate governance Public relations. Industrial publicity Social responsibility of business. Social entrepreneurship
spellingShingle	Corporate organization. Corporate governance Public relations. Industrial publicity Social responsibility of business. Social entrepreneurship Bywater, Krista Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater
description	The Coca-Cola Corporation1 promotes itself as a responsible corporation while people from India and Colombia to the United States and Europe criticize the company’s business practices. Coke, like many other transnational corporations (TNCs), has adopted corporate social responsibility (CSR) policies to protect its revenue and the reputation of its global goods and brand. The company continues to promote its CSR agenda to address the social opposition it has faced since re-entering India in 1993. Using the movement against Coke in India as a case study, this paper examines the problems with CSR and how firms can employ CSR policies to quell oppositional social movements. 2 Through initiatives such as corporate partnerships with development agencies and corporate sponsorship of non-governmental organizations (NGOs), companies, like Coca-Cola, blur the boundaries between markets and movements in order to minimize the effects of popular opposition to global goods. CSR is a discourse that helps companies “greenwash”3 (Greer and Bruno 1996) their images and appear more responsible without making meaningful changes to their business practices. Rather than being used to curtail the harmful effects of economic globalization and TNCs, CSR is typically employed to limit governmental regulation and justify increased foreign investment in the Global South (Blowfield 2005). As a result, CSR furthers the neoliberal agenda, which promotes economic globalization and foreign investment as the best means to achieve social and sustainable development.
format	Conference or Workshop Item
author	Bywater, Krista
author_facet	Bywater, Krista
author_sort	Bywater, Krista
title	Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater
title_short	Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater
title_full	Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater
title_fullStr	Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater
title_full_unstemmed	Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater
title_sort	governance in a globalized world: the limitations of corporate social responsibility / krista bywater
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/33921/1/33921.pdf http://ir.uitm.edu.my/id/eprint/33921/
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score	13.211869

Governance in a globalized world: the limitations of corporate social responsibility / Krista Bywater

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