The registration of trade mark and the impact towards the firms' performance / Nordrul Safini Muhtar

The objective or purpose of this study is to determine whether there is an impact or not before and after the registration of trade mark. Trade marks is also one of the intangible assets that include in balance sheet. Trade marks is one of the long-term assets. It is resources that also used to gene...

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Bibliographic Details
Main Author: Muhtar, Nordrul Safini
Format: Student Project
Language:English
Published: 2007
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/33427/1/33427.pdf
http://ir.uitm.edu.my/id/eprint/33427/
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