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A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis

In markets in which first time purchases are rare, advertising if it work at all, will affects brand switching or retaining customers who otherwise might switch. Actually, in the market place there are three possibilities consequence advertising exposure will be happened on the household's bran...

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Main Author: Badzis, Aribah
Format: Student Project
Language:English
Published: 2004
Subjects:
Advertising
Online Access:http://ir.uitm.edu.my/id/eprint/33347/2/33347.pdf
http://ir.uitm.edu.my/id/eprint/33347/
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spelling my.uitm.ir.333472020-09-10T06:40:42Z http://ir.uitm.edu.my/id/eprint/33347/ A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis Badzis, Aribah Advertising In markets in which first time purchases are rare, advertising if it work at all, will affects brand switching or retaining customers who otherwise might switch. Actually, in the market place there are three possibilities consequence advertising exposure will be happened on the household's brand choice. It is whether it can increase the probability that the household will change brand (brand switching), or it can induce the household to stay with the brand last purchased (repeat purchasing), or it can effect on choice probabilities. Consequences from the situation, had lead me to do the research that related with the situation. Due to that, the effectiveness of advertising in KFC would be a measure study in this research project. Since the previous advertisement has achieved its objectives, apparently this would be the best time to measure the effectiveness of current advertisement of KFC towards the current purchasing. The study is also specifically to the findings of purchasing relationship between the effect of advertising on the current purchasing whether it is related with the brand switching or repeat purchasing. Therefore, this research also was carried out in order to identify how effective KFC advertising as one of the famous Quick Service Restaurant in Malaysia. This research was carried out through several methodologies such informal interviewing particular staff in KFC Marketing who can contribute useful data and information for my research. 2004 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/33347/2/33347.pdf Badzis, Aribah (2004) A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Advertising
spellingShingle Advertising
Badzis, Aribah
A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
description In markets in which first time purchases are rare, advertising if it work at all, will affects brand switching or retaining customers who otherwise might switch. Actually, in the market place there are three possibilities consequence advertising exposure will be happened on the household's brand choice. It is whether it can increase the probability that the household will change brand (brand switching), or it can induce the household to stay with the brand last purchased (repeat purchasing), or it can effect on choice probabilities. Consequences from the situation, had lead me to do the research that related with the situation. Due to that, the effectiveness of advertising in KFC would be a measure study in this research project. Since the previous advertisement has achieved its objectives, apparently this would be the best time to measure the effectiveness of current advertisement of KFC towards the current purchasing. The study is also specifically to the findings of purchasing relationship between the effect of advertising on the current purchasing whether it is related with the brand switching or repeat purchasing. Therefore, this research also was carried out in order to identify how effective KFC advertising as one of the famous Quick Service Restaurant in Malaysia. This research was carried out through several methodologies such informal interviewing particular staff in KFC Marketing who can contribute useful data and information for my research.
format Student Project
author Badzis, Aribah
author_facet Badzis, Aribah
author_sort Badzis, Aribah
title A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
title_short A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
title_full A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
title_fullStr A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
title_full_unstemmed A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
title_sort study on the effect of advertising on current purchasing: brand switching and repeat purchasing / aribah badzis
publishDate 2004
url http://ir.uitm.edu.my/id/eprint/33347/2/33347.pdf
http://ir.uitm.edu.my/id/eprint/33347/
_version_ 1685651047807188992
score 13.211869

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