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The effectiveness of promotional tools in Bukit Indah Johor / Rofiza Rahman

Bukit Indah Johor is one of developer that had use promotional tools to find and obtain the prospective customer to buy a product and be loyal to them. The promotional tools can gives the best impact in the organization especially for the company that involve in development sector. The purpose of th...

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Bibliographic Details
Main Author: Rahman, Rofiza
Format: Student Project
Language:English
Published: 2004
Subjects:
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/33343/2/33343.pdf
http://ir.uitm.edu.my/id/eprint/33343/
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spelling my.uitm.ir.333432020-09-10T06:40:57Z http://ir.uitm.edu.my/id/eprint/33343/ The effectiveness of promotional tools in Bukit Indah Johor / Rofiza Rahman Rahman, Rofiza Marketing Bukit Indah Johor is one of developer that had use promotional tools to find and obtain the prospective customer to buy a product and be loyal to them. The promotional tools can gives the best impact in the organization especially for the company that involve in development sector. The purpose of this project is to identify which one of the promotional tools that most capable and effective in promoting houses especially in Bukit Indah Johor to the potential customer. The study is also hopefully would assist in determining how the promotional tools operate in gather the prospective customer to buy a house. The effectiveness of promotional tools like exhibition, show house and brochure will determine the successful of the organizations itself. All the developer companies are depend with this promotional tools in order for the company to compete with other competitor and beside it also illuminates the customer awareness of new product launching in the market. Further more, the housing sector like Bukit Indah Johor need to use this promotional tools because they need to compete with other competitor in the same sector. By making a differences promotional activities can create the potential customer like to make a deal and buy the houses in Bukit Indah Johor. 2004 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/33343/2/33343.pdf Rahman, Rofiza (2004) The effectiveness of promotional tools in Bukit Indah Johor / Rofiza Rahman. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Rahman, Rofiza
The effectiveness of promotional tools in Bukit Indah Johor / Rofiza Rahman
description Bukit Indah Johor is one of developer that had use promotional tools to find and obtain the prospective customer to buy a product and be loyal to them. The promotional tools can gives the best impact in the organization especially for the company that involve in development sector. The purpose of this project is to identify which one of the promotional tools that most capable and effective in promoting houses especially in Bukit Indah Johor to the potential customer. The study is also hopefully would assist in determining how the promotional tools operate in gather the prospective customer to buy a house. The effectiveness of promotional tools like exhibition, show house and brochure will determine the successful of the organizations itself. All the developer companies are depend with this promotional tools in order for the company to compete with other competitor and beside it also illuminates the customer awareness of new product launching in the market. Further more, the housing sector like Bukit Indah Johor need to use this promotional tools because they need to compete with other competitor in the same sector. By making a differences promotional activities can create the potential customer like to make a deal and buy the houses in Bukit Indah Johor.
format Student Project
author Rahman, Rofiza
author_facet Rahman, Rofiza
author_sort Rahman, Rofiza
title The effectiveness of promotional tools in Bukit Indah Johor / Rofiza Rahman
title_short The effectiveness of promotional tools in Bukit Indah Johor / Rofiza Rahman
title_full The effectiveness of promotional tools in Bukit Indah Johor / Rofiza Rahman
title_fullStr The effectiveness of promotional tools in Bukit Indah Johor / Rofiza Rahman
title_full_unstemmed The effectiveness of promotional tools in Bukit Indah Johor / Rofiza Rahman
title_sort effectiveness of promotional tools in bukit indah johor / rofiza rahman
publishDate 2004
url http://ir.uitm.edu.my/id/eprint/33343/2/33343.pdf
http://ir.uitm.edu.my/id/eprint/33343/
_version_ 1685651047212646400
score 13.211869

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