Staff View: Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]

Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]

Recently , halal issues have been brought to the attention of Malay Muslim consumers. Some of them trust halal logo and some of them do not. Consumer action in purchasing a product is depends on their school of thought and the role of religiosity. Extrinsic religious people mostly trust halal logo i...

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Main Authors:	Mohd Fauzi, Waida Irani, Khamarudin, Munirah, Mohd Mokhtar, Sany Sanuri, Yusr, Maha
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Kedah 2019
Subjects:	Industrial productivity Branding (Marketing) Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/33140/1/AJ_WAIDA%20IRANI%20MOHD%20FAUZI%20VOA%20K%2019.pdf http://ir.uitm.edu.my/id/eprint/33140/ https://voa.uitm.edu.my/
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id	my.uitm.ir.33140
record_format	eprints
spelling	my.uitm.ir.331402021-01-14T17:07:53Z http://ir.uitm.edu.my/id/eprint/33140/ Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.] Mohd Fauzi, Waida Irani Khamarudin, Munirah Mohd Mokhtar, Sany Sanuri Yusr, Maha Industrial productivity Branding (Marketing) Purchasing. Selling. Sales personnel. Sales executives Recently , halal issues have been brought to the attention of Malay Muslim consumers. Some of them trust halal logo and some of them do not. Consumer action in purchasing a product is depends on their school of thought and the role of religiosity. Extrinsic religious people mostly trust halal logo in their purchasing behavior, however, intrinsic religious people have their own judgment and additional criteria in purchasing a product. There is a higher halal consciousness among them, when a halal logo is not become a primary indicator to determine halal status. Thus, this paper tries to investigate the significant relationship of halal logo towards extrinsic as compared to intrinsic religious people in their purchasing decision. The study use mall intercepts approach to distribute a questionnaires. Result of the study reveals that, the extrinsic religious people have strong trust towards halal logo as compared to intrinsic people. Intrinsic religious people do not rely on halal logo itself but they put more trust on the owner of thestore and they are more concern on the ingredients of the product and usually prefer muslim made product. The finding of this study may have an implication towards JAKIM who are trusted body in issuing halal logo. Universiti Teknologi MARA, Kedah 2019 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/33140/1/AJ_WAIDA%20IRANI%20MOHD%20FAUZI%20VOA%20K%2019.pdf Mohd Fauzi, Waida Irani and Khamarudin, Munirah and Mohd Mokhtar, Sany Sanuri and Yusr, Maha (2019) Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]. Voice of Academia (VOA), 15 (2). pp. 61-68. ISSN 2682-7840 https://voa.uitm.edu.my/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Industrial productivity Branding (Marketing) Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Industrial productivity Branding (Marketing) Purchasing. Selling. Sales personnel. Sales executives Mohd Fauzi, Waida Irani Khamarudin, Munirah Mohd Mokhtar, Sany Sanuri Yusr, Maha Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]
description	Recently , halal issues have been brought to the attention of Malay Muslim consumers. Some of them trust halal logo and some of them do not. Consumer action in purchasing a product is depends on their school of thought and the role of religiosity. Extrinsic religious people mostly trust halal logo in their purchasing behavior, however, intrinsic religious people have their own judgment and additional criteria in purchasing a product. There is a higher halal consciousness among them, when a halal logo is not become a primary indicator to determine halal status. Thus, this paper tries to investigate the significant relationship of halal logo towards extrinsic as compared to intrinsic religious people in their purchasing decision. The study use mall intercepts approach to distribute a questionnaires. Result of the study reveals that, the extrinsic religious people have strong trust towards halal logo as compared to intrinsic people. Intrinsic religious people do not rely on halal logo itself but they put more trust on the owner of thestore and they are more concern on the ingredients of the product and usually prefer muslim made product. The finding of this study may have an implication towards JAKIM who are trusted body in issuing halal logo.
format	Article
author	Mohd Fauzi, Waida Irani Khamarudin, Munirah Mohd Mokhtar, Sany Sanuri Yusr, Maha
author_facet	Mohd Fauzi, Waida Irani Khamarudin, Munirah Mohd Mokhtar, Sany Sanuri Yusr, Maha
author_sort	Mohd Fauzi, Waida Irani
title	Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]
title_short	Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]
title_full	Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]
title_fullStr	Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]
title_full_unstemmed	Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]
title_sort	does halal logo influence muslim purchase decision? a comparative study between extrinsic and intrinsic religious people / waida irani mohd fauzi...[et al.]
publisher	Universiti Teknologi MARA, Kedah
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/33140/1/AJ_WAIDA%20IRANI%20MOHD%20FAUZI%20VOA%20K%2019.pdf http://ir.uitm.edu.my/id/eprint/33140/ https://voa.uitm.edu.my/
_version_	1690374230191898624
score	13.211869

Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]

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