Cover Image

A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman

The purposed of this study is to examine the factors affecting sales retention at Celcom Temerloh, Pahang. There are five factors that being studied, which were: customer service, customer loyalty, sales promotions and employees’ attitude. In collecting data, the researcher used both the secondary a...

Full description

Saved in:
Bibliographic Details
Main Author: Othman, Siti Naquiah
Format: Thesis
Language:English
Published: 2011
Subjects:
Marketing
Marketing research. Marketing research companies. Sales forecasting
Online Access:http://ir.uitm.edu.my/id/eprint/33084/1/33084.pdf
http://ir.uitm.edu.my/id/eprint/33084/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.33084
record_format eprints
spelling my.uitm.ir.330842020-07-30T03:10:10Z http://ir.uitm.edu.my/id/eprint/33084/ A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman Othman, Siti Naquiah Marketing Marketing research. Marketing research companies. Sales forecasting The purposed of this study is to examine the factors affecting sales retention at Celcom Temerloh, Pahang. There are five factors that being studied, which were: customer service, customer loyalty, sales promotions and employees’ attitude. In collecting data, the researcher used both the secondary and primary data. Moreover, questionnaires had been used in order to get feedback from customers. The researcher had distributed 110 questionnaires to Celcom customers who were go to Celcom. The data collected was tested on its reliability, and then further analyzed using frequency analysis, descriptive mean tests and Regression Analysis. Meanwhile, Chi Square and Pearson Correlation Coefficient was used to test the hypotheses in this study. The findings of this research project recommend that all the factors are significant factors in explaining the determinants affecting sales retention at Celcom Temerloh. Based from the results obtained in this study, the researcher tries suggests some recommendations that can be used to help Celcom to improve their current strategies to increase the performance level in telecommunication industry to suit with their establishment 2011-04 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/33084/1/33084.pdf Othman, Siti Naquiah (2011) A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Marketing research. Marketing research companies. Sales forecasting
spellingShingle Marketing
Marketing research. Marketing research companies. Sales forecasting
Othman, Siti Naquiah
A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
description The purposed of this study is to examine the factors affecting sales retention at Celcom Temerloh, Pahang. There are five factors that being studied, which were: customer service, customer loyalty, sales promotions and employees’ attitude. In collecting data, the researcher used both the secondary and primary data. Moreover, questionnaires had been used in order to get feedback from customers. The researcher had distributed 110 questionnaires to Celcom customers who were go to Celcom. The data collected was tested on its reliability, and then further analyzed using frequency analysis, descriptive mean tests and Regression Analysis. Meanwhile, Chi Square and Pearson Correlation Coefficient was used to test the hypotheses in this study. The findings of this research project recommend that all the factors are significant factors in explaining the determinants affecting sales retention at Celcom Temerloh. Based from the results obtained in this study, the researcher tries suggests some recommendations that can be used to help Celcom to improve their current strategies to increase the performance level in telecommunication industry to suit with their establishment
format Thesis
author Othman, Siti Naquiah
author_facet Othman, Siti Naquiah
author_sort Othman, Siti Naquiah
title A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
title_short A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
title_full A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
title_fullStr A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
title_full_unstemmed A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
title_sort study on factors affecting sales retention: case study at celcom temerloh, pahang / siti naquiah othman
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/33084/1/33084.pdf
http://ir.uitm.edu.my/id/eprint/33084/
_version_ 1685651011529605120
score 13.211869

Similar Items