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The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa

The study and usage of social media as an advertising tool is a recent issue that has yet to gain understanding from many people. However, it has been capitalised by many business firms and organizations to- expand business growth. A firm incorporating social media as part of their marketing toots a...

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Main Authors: Mat Kassim, Rossyamila, Musa, Norshahidah
Format: Student Project
Language:English
Published: 2017
Subjects:
Advertising campaigns
Methods. Outdoor advertising. Billboards. Posters
Restaurants, cafeterias, tearooms, etc.
Online Access:http://ir.uitm.edu.my/id/eprint/33046/1/PPb_ROSSYAMILA%20MAT%20KASSIM%20HM%20T%2017_5.pdf
http://ir.uitm.edu.my/id/eprint/33046/
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spelling my.uitm.ir.330462020-07-29T09:22:24Z http://ir.uitm.edu.my/id/eprint/33046/ The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa Mat Kassim, Rossyamila Musa, Norshahidah Advertising campaigns Methods. Outdoor advertising. Billboards. Posters Restaurants, cafeterias, tearooms, etc. The study and usage of social media as an advertising tool is a recent issue that has yet to gain understanding from many people. However, it has been capitalised by many business firms and organizations to- expand business growth. A firm incorporating social media as part of their marketing toots are assumed to be up with the times and have a competitive edge over their competitors, which in turn, leads to a positive impact on their sales and profitability. This research initiative primarily intends to investigate the impact that social media has on the numbers of customers of a restaurant. It shows the role that social media play as a tool for small restaurants and food and beverages entrepreneurs to execute advertising and promotional activities. Hence, the aim and objective o f this research is to identify the most widely used social media amongst customers and to investigate the effectiveness of social media as a tool to promote a restaurant. A random survey was conducted with 92 respondents from five participating restaurants outlet. The result o f the study shows positive results on the effectiveness o f social media being used by small restaurants. Based on the findings, it is highly hoped that this study will further enhance knowledge and awareness about the use of social media in promoting small restaurants from the customers’ perspectives. Theoretical and practical implications, limitations and further directions are also presented in the paper. 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/33046/1/PPb_ROSSYAMILA%20MAT%20KASSIM%20HM%20T%2017_5.pdf Mat Kassim, Rossyamila and Musa, Norshahidah (2017) The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Advertising campaigns
Methods. Outdoor advertising. Billboards. Posters
Restaurants, cafeterias, tearooms, etc.
spellingShingle Advertising campaigns
Methods. Outdoor advertising. Billboards. Posters
Restaurants, cafeterias, tearooms, etc.
Mat Kassim, Rossyamila
Musa, Norshahidah
The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa
description The study and usage of social media as an advertising tool is a recent issue that has yet to gain understanding from many people. However, it has been capitalised by many business firms and organizations to- expand business growth. A firm incorporating social media as part of their marketing toots are assumed to be up with the times and have a competitive edge over their competitors, which in turn, leads to a positive impact on their sales and profitability. This research initiative primarily intends to investigate the impact that social media has on the numbers of customers of a restaurant. It shows the role that social media play as a tool for small restaurants and food and beverages entrepreneurs to execute advertising and promotional activities. Hence, the aim and objective o f this research is to identify the most widely used social media amongst customers and to investigate the effectiveness of social media as a tool to promote a restaurant. A random survey was conducted with 92 respondents from five participating restaurants outlet. The result o f the study shows positive results on the effectiveness o f social media being used by small restaurants. Based on the findings, it is highly hoped that this study will further enhance knowledge and awareness about the use of social media in promoting small restaurants from the customers’ perspectives. Theoretical and practical implications, limitations and further directions are also presented in the paper.
format Student Project
author Mat Kassim, Rossyamila
Musa, Norshahidah
author_facet Mat Kassim, Rossyamila
Musa, Norshahidah
author_sort Mat Kassim, Rossyamila
title The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa
title_short The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa
title_full The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa
title_fullStr The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa
title_full_unstemmed The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa
title_sort effectiveness of social media in promoting small restaurant from the customer perspectives: bukit tinggi 2, klang / rossyamila mat kassim & norshahidah musa
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/33046/1/PPb_ROSSYAMILA%20MAT%20KASSIM%20HM%20T%2017_5.pdf
http://ir.uitm.edu.my/id/eprint/33046/
_version_ 1685651006047649792
score 13.211869

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