Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.]
In the era of increasing healthcare cost, private medical and health insurance ownership substantially reduces out of pocket expenses for medical care. The main objective of this paper is to apply theory of planned behavior and (TPB) model and protection motivation theory (PMT) in predicting intenti...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Selangor
2020
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/33027/1/33027.pdf http://ir.uitm.edu.my/id/eprint/33027/ |
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