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Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of cu...

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Main Authors: Mohamad Shah, Muhamad Fairos, Wahab, Samsudin, Tahir, Mohd Subri
Format: Article
Language:English
Published: Universiti Teknologi Mara Selangor 2016
Subjects:
Small business. Medium-sized business
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/33012/1/33012.pdf
http://ir.uitm.edu.my/id/eprint/33012/
https://abrij.uitm.edu.my/images/document/vol2no2/p17Fairos.pdf
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id my.uitm.ir.33012
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spelling my.uitm.ir.330122020-08-05T09:19:42Z http://ir.uitm.edu.my/id/eprint/33012/ Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. Mohamad Shah, Muhamad Fairos Wahab, Samsudin Tahir, Mohd Subri Small business. Medium-sized business Malaysia Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of customer relationship in Malaysian SMEs has not been broadly explored. C-SRMP model for logistic service present the combination of financial strategy, location strategy, business process strategy, and technology strategy. Further study has important managerial implications as the findings will enable management of SMEs to understand progressive and highly varied C-SRMP practices and contextual factors that contribute to the SRMP as well as effective, efficient and innovative implementation. Universiti Teknologi Mara Selangor 2016-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/33012/1/33012.pdf Mohamad Shah, Muhamad Fairos and Wahab, Samsudin and Tahir, Mohd Subri (2016) Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. Advances in Business Research International Journal, 2 (2). pp. 1-10. ISSN 2462-1838 https://abrij.uitm.edu.my/images/document/vol2no2/p17Fairos.pdf
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Small business. Medium-sized business
Malaysia
spellingShingle Small business. Medium-sized business
Malaysia
Mohamad Shah, Muhamad Fairos
Wahab, Samsudin
Tahir, Mohd Subri
Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.
description Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of customer relationship in Malaysian SMEs has not been broadly explored. C-SRMP model for logistic service present the combination of financial strategy, location strategy, business process strategy, and technology strategy. Further study has important managerial implications as the findings will enable management of SMEs to understand progressive and highly varied C-SRMP practices and contextual factors that contribute to the SRMP as well as effective, efficient and innovative implementation.
format Article
author Mohamad Shah, Muhamad Fairos
Wahab, Samsudin
Tahir, Mohd Subri
author_facet Mohamad Shah, Muhamad Fairos
Wahab, Samsudin
Tahir, Mohd Subri
author_sort Mohamad Shah, Muhamad Fairos
title Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.
title_short Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.
title_full Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.
title_fullStr Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.
title_full_unstemmed Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.
title_sort customer-supplier relationship management performance model for smes: the integration of financial and technology strategy / muhamad fairos mohamad shah, samsudin wahab and mohd subri tahir.
publisher Universiti Teknologi Mara Selangor
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/33012/1/33012.pdf
http://ir.uitm.edu.my/id/eprint/33012/
https://abrij.uitm.edu.my/images/document/vol2no2/p17Fairos.pdf
_version_ 1685651001620561920
score 13.211869

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