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Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi

„Buy Malaysia Product Campaign‟ was introduced by The Ministry of Domestic Trade, Co- operatives And Consumerism and has been around for 27 years since 1984 where the purpose of this campaign is to escalate the consumer demand towards Malaysia product in order to reduce domestic dependency towards i...

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Main Author: Mohd Azmi, Nor Hafiza
Format: Thesis
Language:English
Published: 2011
Subjects:
Commodities. Commercial products. Generic products
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/32989/1/32989.pdf
http://ir.uitm.edu.my/id/eprint/32989/
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spelling my.uitm.ir.329892020-08-03T02:18:08Z http://ir.uitm.edu.my/id/eprint/32989/ Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi Mohd Azmi, Nor Hafiza Commodities. Commercial products. Generic products Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling „Buy Malaysia Product Campaign‟ was introduced by The Ministry of Domestic Trade, Co- operatives And Consumerism and has been around for 27 years since 1984 where the purpose of this campaign is to escalate the consumer demand towards Malaysia product in order to reduce domestic dependency towards imported goods and to accelerate economic growth in the country. The primary purpose of this study is to identify the main factors that influence consumer perception towards buying Malaysia products at Western Pahang and focused at three area which are Bentong, Raub, and Temerloh. The researcher had distributed 150 questionnaires and only 130 of questionnaires were returned by respondents. This research examines whether local producers, product quality, brand conceptualization and Country of Origin are influence the consumer perception towards buying Malaysia products. The data were analyzed using SPSS through reliability, frequencies, and correlation. Based on the findings, three out four factors are significant relationship which are local producer, product quality and brand conceptualization while Country-of Origin factor is not significant. The most important factor to influence customer perception towards buying Malaysia products is product quality 2011-04 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/32989/1/32989.pdf Mohd Azmi, Nor Hafiza (2011) Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Commodities. Commercial products. Generic products
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Commodities. Commercial products. Generic products
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Mohd Azmi, Nor Hafiza
Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
description „Buy Malaysia Product Campaign‟ was introduced by The Ministry of Domestic Trade, Co- operatives And Consumerism and has been around for 27 years since 1984 where the purpose of this campaign is to escalate the consumer demand towards Malaysia product in order to reduce domestic dependency towards imported goods and to accelerate economic growth in the country. The primary purpose of this study is to identify the main factors that influence consumer perception towards buying Malaysia products at Western Pahang and focused at three area which are Bentong, Raub, and Temerloh. The researcher had distributed 150 questionnaires and only 130 of questionnaires were returned by respondents. This research examines whether local producers, product quality, brand conceptualization and Country of Origin are influence the consumer perception towards buying Malaysia products. The data were analyzed using SPSS through reliability, frequencies, and correlation. Based on the findings, three out four factors are significant relationship which are local producer, product quality and brand conceptualization while Country-of Origin factor is not significant. The most important factor to influence customer perception towards buying Malaysia products is product quality
format Thesis
author Mohd Azmi, Nor Hafiza
author_facet Mohd Azmi, Nor Hafiza
author_sort Mohd Azmi, Nor Hafiza
title Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
title_short Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
title_full Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
title_fullStr Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
title_full_unstemmed Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
title_sort consumer perception towards buying malaysia products: a case study among customers in western pahang / nor hafiza mohd azmi
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/32989/1/32989.pdf
http://ir.uitm.edu.my/id/eprint/32989/
_version_ 1685650998376267776
score 13.223943

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