Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim
This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narro...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Selangor
2016
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/32803/1/32803.pdf http://ir.uitm.edu.my/id/eprint/32803/ http://www.jeeir.com/v2/index.php/30-current/2016/vol-4-no-3-2016/130-paper2-vol4-no3-2016 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!