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The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri

In recent years, the development of the Internet has affected the way in which most business work. Newspaper publishing is one of the activities that have been more affected by the development of the Internet. In fact, the appearance of the new digital media has implied important changes in this sec...

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Main Authors: Abidin, Nur Habibah Najwa, Wan Mohd Sabri, Wan Muhammad Syahmi
Format: Student Project
Language:English
Published: 2013
Subjects:
Malaysian newspapers
Awareness
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic publishing
Online Access:http://ir.uitm.edu.my/id/eprint/32588/1/32588.pdf
http://ir.uitm.edu.my/id/eprint/32588/
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id my.uitm.ir.32588
record_format eprints
spelling my.uitm.ir.325882020-10-30T04:26:39Z http://ir.uitm.edu.my/id/eprint/32588/ The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri Abidin, Nur Habibah Najwa Wan Mohd Sabri, Wan Muhammad Syahmi Malaysian newspapers Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic publishing In recent years, the development of the Internet has affected the way in which most business work. Newspaper publishing is one of the activities that have been more affected by the development of the Internet. In fact, the appearance of the new digital media has implied important changes in this sector. Some newspaper company grabs the opportunities by introducing digital newspaper. In an attempt to understand how consumers aware about the concepts of digital newspaper, this study seeks to explore the factors that influence awareness among the customer of Utusan Malaysia digital newspaper. In addition, this study also aims to find the relationship between dependent and independent variables. A study of 100 consumers of Utusan Malaysia digital newspaper shows that web site’s usability, reputation, familiarity and privacy are all significant and have relationships with awareness among the customer of Utusan Malaysia digital newspaper. 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/32588/1/32588.pdf Abidin, Nur Habibah Najwa and Wan Mohd Sabri, Wan Muhammad Syahmi (2013) The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysian newspapers
Awareness
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic publishing
spellingShingle Malaysian newspapers
Awareness
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic publishing
Abidin, Nur Habibah Najwa
Wan Mohd Sabri, Wan Muhammad Syahmi
The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri
description In recent years, the development of the Internet has affected the way in which most business work. Newspaper publishing is one of the activities that have been more affected by the development of the Internet. In fact, the appearance of the new digital media has implied important changes in this sector. Some newspaper company grabs the opportunities by introducing digital newspaper. In an attempt to understand how consumers aware about the concepts of digital newspaper, this study seeks to explore the factors that influence awareness among the customer of Utusan Malaysia digital newspaper. In addition, this study also aims to find the relationship between dependent and independent variables. A study of 100 consumers of Utusan Malaysia digital newspaper shows that web site’s usability, reputation, familiarity and privacy are all significant and have relationships with awareness among the customer of Utusan Malaysia digital newspaper.
format Student Project
author Abidin, Nur Habibah Najwa
Wan Mohd Sabri, Wan Muhammad Syahmi
author_facet Abidin, Nur Habibah Najwa
Wan Mohd Sabri, Wan Muhammad Syahmi
author_sort Abidin, Nur Habibah Najwa
title The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri
title_short The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri
title_full The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri
title_fullStr The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri
title_full_unstemmed The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri
title_sort study on factors that influence awareness among the customers of utusan malaysia digital newspaper / nur habibah najwa abidin and wan muhammad syahmi wan mohd sabri
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/32588/1/32588.pdf
http://ir.uitm.edu.my/id/eprint/32588/
_version_ 1685650944792985600
score 13.211869

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