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Information sources influencing students’ choice of private colleges in Malaysia: an exploratory perspective / Nooraini Sheriff

This study examined students’ perceptions of the influence of information sources that led to their choice of private college. Data were solicited from 808 newly enrolled students in 72 multi-discipline private colleges in Malaysia through random sampling. A two part questionnaire consisting of back...

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Main Author: Sheriff, Nooraini
Format: Article
Language:English
Published: ACRULeT, Faculty of Education & UiTM Press 2007
Online Access:http://ir.uitm.edu.my/id/eprint/324/1/AJ_NOORAINI%20SHERIFF%20AJUE%2007.pdf
http://ir.uitm.edu.my/id/eprint/324/
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spelling my.uitm.ir.3242017-10-31T08:12:59Z http://ir.uitm.edu.my/id/eprint/324/ Information sources influencing students’ choice of private colleges in Malaysia: an exploratory perspective / Nooraini Sheriff Sheriff, Nooraini This study examined students’ perceptions of the influence of information sources that led to their choice of private college. Data were solicited from 808 newly enrolled students in 72 multi-discipline private colleges in Malaysia through random sampling. A two part questionnaire consisting of background data and students’ perceptions of the influence of information sources for the selection of private colleges was distributed through the ‘drop-off’ method and mail survey. Likert-like scales with values ranging from 0 (Not applicable), 1 (low) to 7 (high) were used to obtain responses. One hundred and seventy (21%) students reported their personal experience, an internal source, as having moderate influence on their choice of private college. Within the category of personal sources such as friends, a type of external source, 236 (29.2%) perceived them as a moderate influence. The National Accreditation Board and the Ministry of Education, an external independent source, were perceived by 176 (21.8%) students to have a strong influence on their decision making process. As for other external information sources, 206 (25.5%) students perceived course counselors, a commercial source, to have moderate influence, and 191 (23.6%) students perceived personal inspection, an experiential source, to have a strong influence on their decision to choose a private college. The findings imply that there are varying degrees of influence among the different sources that affect students’ choice of private college. This highlights the need for private colleges to review their promotional tools, media, message, timing and frequency to disseminate the necessary information in the most effective manner to achieve the targeted enrolment. ACRULeT, Faculty of Education & UiTM Press 2007-06 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/324/1/AJ_NOORAINI%20SHERIFF%20AJUE%2007.pdf Sheriff, Nooraini (2007) Information sources influencing students’ choice of private colleges in Malaysia: an exploratory perspective / Nooraini Sheriff. Asian Journal of University Education (AJUE), 3 (1). pp. 133-144. ISSN 1823-7797
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This study examined students’ perceptions of the influence of information sources that led to their choice of private college. Data were solicited from 808 newly enrolled students in 72 multi-discipline private colleges in Malaysia through random sampling. A two part questionnaire consisting of background data and students’ perceptions of the influence of information sources for the selection of private colleges was distributed through the ‘drop-off’ method and mail survey. Likert-like scales with values ranging from 0 (Not applicable), 1 (low) to 7 (high) were used to obtain responses. One hundred and seventy (21%) students reported their personal experience, an internal source, as having moderate influence on their choice of private college. Within the category of personal sources such as friends, a type of external source, 236 (29.2%) perceived them as a moderate influence. The National Accreditation Board and the Ministry of Education, an external independent source, were perceived by 176 (21.8%) students to have a strong influence on their decision making process. As for other external information sources, 206 (25.5%) students perceived course counselors, a commercial source, to have moderate influence, and 191 (23.6%) students perceived personal inspection, an experiential source, to have a strong influence on their decision to choose a private college. The findings imply that there are varying degrees of influence among the different sources that affect students’ choice of private college. This highlights the need for private colleges to review their promotional tools, media, message, timing and frequency to disseminate the necessary information in the most effective manner to achieve the targeted enrolment.
format Article
author Sheriff, Nooraini
spellingShingle Sheriff, Nooraini
Information sources influencing students’ choice of private colleges in Malaysia: an exploratory perspective / Nooraini Sheriff
author_facet Sheriff, Nooraini
author_sort Sheriff, Nooraini
title Information sources influencing students’ choice of private colleges in Malaysia: an exploratory perspective / Nooraini Sheriff
title_short Information sources influencing students’ choice of private colleges in Malaysia: an exploratory perspective / Nooraini Sheriff
title_full Information sources influencing students’ choice of private colleges in Malaysia: an exploratory perspective / Nooraini Sheriff
title_fullStr Information sources influencing students’ choice of private colleges in Malaysia: an exploratory perspective / Nooraini Sheriff
title_full_unstemmed Information sources influencing students’ choice of private colleges in Malaysia: an exploratory perspective / Nooraini Sheriff
title_sort information sources influencing students’ choice of private colleges in malaysia: an exploratory perspective / nooraini sheriff
publisher ACRULeT, Faculty of Education & UiTM Press
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/324/1/AJ_NOORAINI%20SHERIFF%20AJUE%2007.pdf
http://ir.uitm.edu.my/id/eprint/324/
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score 13.211869

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