Staff View: Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.

Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.

The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using conv...

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Main Authors:	Mohd Yunus, Nurul Syuhada, Raja Yusof, Raja Nerina, Hashim, Haslinda
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Selangor 2019
Subjects:	Special industries and trades
Online Access:	http://ir.uitm.edu.my/id/eprint/32280/1/AJ_NURUL%20SYUHADA%20MOHD%20YUNUS%20JEEIR%20B%2019.pdf http://ir.uitm.edu.my/id/eprint/32280/ http://www.jeeir.com/v2/index.php/42-current/2019/vol-7-no-1-2019/275-predicting-muslim-consumers-purchase-intention-of-previously-retracted-and-recertified-halal-products
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id	my.uitm.ir.32280
record_format	eprints
spelling	my.uitm.ir.322802020-07-15T04:51:46Z http://ir.uitm.edu.my/id/eprint/32280/ Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda Special industries and trades The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using convenience sampling. A total of 200 questionnaires were collected from respondents in Kelantan, Negeri Sembilan, Selangor and Perak. The findings of the study revealed that attitude, subjective norms and brand image significantly predict Muslim consumers’ purchase intention of previously retracted and recertified Halal products. However, halal knowledge was found to be insignificant towards purchase intention. The findings are primarily beneficial for the marketers of halal products by offering an insight into the intention of consumers to purchase products that had previously been retracted off their Halal certification. Universiti Teknologi MARA Selangor 2019-01 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/32280/1/AJ_NURUL%20SYUHADA%20MOHD%20YUNUS%20JEEIR%20B%2019.pdf Mohd Yunus, Nurul Syuhada and Raja Yusof, Raja Nerina and Hashim, Haslinda (2019) Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim. Journal of Emerging Economies and Islamic Research, 7 (1). pp. 1-10. ISSN 2289 - 2559 http://www.jeeir.com/v2/index.php/42-current/2019/vol-7-no-1-2019/275-predicting-muslim-consumers-purchase-intention-of-previously-retracted-and-recertified-halal-products
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Special industries and trades
spellingShingle	Special industries and trades Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.
description	The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using convenience sampling. A total of 200 questionnaires were collected from respondents in Kelantan, Negeri Sembilan, Selangor and Perak. The findings of the study revealed that attitude, subjective norms and brand image significantly predict Muslim consumers’ purchase intention of previously retracted and recertified Halal products. However, halal knowledge was found to be insignificant towards purchase intention. The findings are primarily beneficial for the marketers of halal products by offering an insight into the intention of consumers to purchase products that had previously been retracted off their Halal certification.
format	Article
author	Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda
author_facet	Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda
author_sort	Mohd Yunus, Nurul Syuhada
title	Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.
title_short	Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.
title_full	Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.
title_fullStr	Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.
title_full_unstemmed	Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.
title_sort	predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / nurul syuhada mohd yunus, raja nerina raja yusof and haslinda hashim.
publisher	Universiti Teknologi MARA Selangor
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/32280/1/AJ_NURUL%20SYUHADA%20MOHD%20YUNUS%20JEEIR%20B%2019.pdf http://ir.uitm.edu.my/id/eprint/32280/ http://www.jeeir.com/v2/index.php/42-current/2019/vol-7-no-1-2019/275-predicting-muslim-consumers-purchase-intention-of-previously-retracted-and-recertified-halal-products
_version_	1685650904393449472
score	13.211869

Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products / Nurul Syuhada Mohd Yunus, Raja Nerina Raja Yusof and Haslinda Hashim.

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