Staff View: Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani

Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani

The title of this research is “Muslim Consumer Perception Towards Halal Food Product in Kota Kinabalu, Sabah”. The first purpose of this research is to examine the perception towards halal food product among Muslim in more detail especially in Kota Kinabalu, Sabah. There are four independent variabl...

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Bibliographic Details
Main Author:	Zamani, Zulynda Nurain
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Perception Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/31879/1/31879.pdf http://ir.uitm.edu.my/id/eprint/31879/
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id	my.uitm.ir.31879
record_format	eprints
spelling	my.uitm.ir.318792020-10-27T08:56:15Z http://ir.uitm.edu.my/id/eprint/31879/ Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani Zamani, Zulynda Nurain Perception Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The title of this research is “Muslim Consumer Perception Towards Halal Food Product in Kota Kinabalu, Sabah”. The first purpose of this research is to examine the perception towards halal food product among Muslim in more detail especially in Kota Kinabalu, Sabah. There are four independent variables involved in this research which are Safety, Religious Values, Health and Exclusivity. In order to completing this research, the hypothesis was been constructed and focused on the objective to determine whether there has significant relationship between those independent variables with customer perception. A total of 50 peoples have participated in this study as respondents. The methodology used for the research was primary data collection. For primary data, the researcher was used the method of questionnaire to obtained and collect the information. Thus, the result was been obtained through the analyzing and interpret data of result. The reliability test, frequency analysis, descriptive testing and Pearson’s correlation coefficient testing was used for data analysis. From correlation testing, the result shows that one of the independent variables which is religious values have a strong relationship with customer perception while relationship with the dependent variable with health and safety are moderate and low relationship respectively. For hypothesis, there are clearly shown that all of the hypothesis including safety, religious values and health are supported. 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/31879/1/31879.pdf Zamani, Zulynda Nurain (2014) Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Perception Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Perception Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Zamani, Zulynda Nurain Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani
description	The title of this research is “Muslim Consumer Perception Towards Halal Food Product in Kota Kinabalu, Sabah”. The first purpose of this research is to examine the perception towards halal food product among Muslim in more detail especially in Kota Kinabalu, Sabah. There are four independent variables involved in this research which are Safety, Religious Values, Health and Exclusivity. In order to completing this research, the hypothesis was been constructed and focused on the objective to determine whether there has significant relationship between those independent variables with customer perception. A total of 50 peoples have participated in this study as respondents. The methodology used for the research was primary data collection. For primary data, the researcher was used the method of questionnaire to obtained and collect the information. Thus, the result was been obtained through the analyzing and interpret data of result. The reliability test, frequency analysis, descriptive testing and Pearson’s correlation coefficient testing was used for data analysis. From correlation testing, the result shows that one of the independent variables which is religious values have a strong relationship with customer perception while relationship with the dependent variable with health and safety are moderate and low relationship respectively. For hypothesis, there are clearly shown that all of the hypothesis including safety, religious values and health are supported.
format	Student Project
author	Zamani, Zulynda Nurain
author_facet	Zamani, Zulynda Nurain
author_sort	Zamani, Zulynda Nurain
title	Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani
title_short	Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani
title_full	Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani
title_fullStr	Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani
title_full_unstemmed	Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani
title_sort	muslim consumer perception towards halal food products in kota kinabalu, sabah / zulynda nurain zamani
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/31879/1/31879.pdf http://ir.uitm.edu.my/id/eprint/31879/
_version_	1685650849519370240
score	13.211869

Muslim consumer perception towards halal food products in Kota Kinabalu, Sabah / Zulynda Nurain Zamani

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