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How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim

The purpose of this paper is to study on how to have competitive environmental marketing concepts. This paper looks at the respond of Kazzponic in order to have effective and practice the environmental marketing concept. The findings reveal that there are several factors that can lead ineffective pr...

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Main Author: Wan Salim, Wan Muhamad Khairuddin
Format: Student Project
Language:English
Published: 2009
Subjects:
Environmental aspects. Green marketing
Malaysia
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/31708/1/31708.pdf
http://ir.uitm.edu.my/id/eprint/31708/
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spelling my.uitm.ir.317082020-10-12T01:25:20Z http://ir.uitm.edu.my/id/eprint/31708/ How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim Wan Salim, Wan Muhamad Khairuddin Environmental aspects. Green marketing Malaysia Marketing The purpose of this paper is to study on how to have competitive environmental marketing concepts. This paper looks at the respond of Kazzponic in order to have effective and practice the environmental marketing concept. The findings reveal that there are several factors that can lead ineffective practice the concepts. The important is the process of environmental marketing model must well follow if want to be a green company. Finally, further studies and analysis should be undertaken and are recommended for enhance the practice. 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/31708/1/31708.pdf Wan Salim, Wan Muhamad Khairuddin (2009) How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Environmental aspects. Green marketing
Malaysia
Marketing
spellingShingle Environmental aspects. Green marketing
Malaysia
Marketing
Wan Salim, Wan Muhamad Khairuddin
How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim
description The purpose of this paper is to study on how to have competitive environmental marketing concepts. This paper looks at the respond of Kazzponic in order to have effective and practice the environmental marketing concept. The findings reveal that there are several factors that can lead ineffective practice the concepts. The important is the process of environmental marketing model must well follow if want to be a green company. Finally, further studies and analysis should be undertaken and are recommended for enhance the practice.
format Student Project
author Wan Salim, Wan Muhamad Khairuddin
author_facet Wan Salim, Wan Muhamad Khairuddin
author_sort Wan Salim, Wan Muhamad Khairuddin
title How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim
title_short How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim
title_full How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim
title_fullStr How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim
title_full_unstemmed How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim
title_sort how far kazzponic applied the concept of environmental marketing: a case study on kazzponic sdn bhd / wan muhamad khairuddin wan salim
publishDate 2009
url http://ir.uitm.edu.my/id/eprint/31708/1/31708.pdf
http://ir.uitm.edu.my/id/eprint/31708/
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score 13.211869

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