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A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri

This research is conducting focused to study the decision making towards government’s servants on buying Islamic Insurance (Takaful). Takaful is Islamic Insurance provided by company that is based on Syariah Compliances. To observe this research, there are fourth factors that influencing the decisio...

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Main Authors: Shuib, Siti Zawiyah, Mohd Nazri, Nur Amirah
Format: Student Project
Language:English
Published: 2013
Subjects:
Decision making
Marketing research. Marketing research companies. Sales forecasting
Purchasing. Selling. Sales personnel. Sales executives
Other insurance. Including automobile, burglary, credit, disaster, title insurance
Online Access:http://ir.uitm.edu.my/id/eprint/31395/1/31395.pdf
http://ir.uitm.edu.my/id/eprint/31395/
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spelling my.uitm.ir.313952020-09-10T06:14:59Z http://ir.uitm.edu.my/id/eprint/31395/ A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri Shuib, Siti Zawiyah Mohd Nazri, Nur Amirah Decision making Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Other insurance. Including automobile, burglary, credit, disaster, title insurance This research is conducting focused to study the decision making towards government’s servants on buying Islamic Insurance (Takaful). Takaful is Islamic Insurance provided by company that is based on Syariah Compliances. To observe this research, there are fourth factors that influencing the decision making toward government servants on buying Takaful which are the level of awareness, promotion, characteristics product and services and also religiosity. The purpose or objective of this study is (1) to identify the level of decision making towards government’s servant on purchase Takaful policy (2) to find the most influence factor that contribute to the government’s servant decision making to purchase takaful insurance policy and (3) to examine the significant relationship between independant and dependant variables. The respondents are from government’s servant area Ayer Keroh, Malacca. 100 questionnaires had been distributed among them. The researcher had used convenience technique which is sampling technique. This researcher was done through the finding by using realibilty test, frequency distribution and descritive analysis. The result show that decision making towards government’s servant on buying Islamic Insurance (Takaful) is high. Even though the level of decision making on buying Takaful among government’s servant is high, but Takaful company still must make an improvement on promotion, level of awareness based on religiosity and introduce the product charactreistic more deeper. Takaful operator must maintained on sales promotion. 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/31395/1/31395.pdf Shuib, Siti Zawiyah and Mohd Nazri, Nur Amirah (2013) A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Decision making
Marketing research. Marketing research companies. Sales forecasting
Purchasing. Selling. Sales personnel. Sales executives
Other insurance. Including automobile, burglary, credit, disaster, title insurance
spellingShingle Decision making
Marketing research. Marketing research companies. Sales forecasting
Purchasing. Selling. Sales personnel. Sales executives
Other insurance. Including automobile, burglary, credit, disaster, title insurance
Shuib, Siti Zawiyah
Mohd Nazri, Nur Amirah
A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri
description This research is conducting focused to study the decision making towards government’s servants on buying Islamic Insurance (Takaful). Takaful is Islamic Insurance provided by company that is based on Syariah Compliances. To observe this research, there are fourth factors that influencing the decision making toward government servants on buying Takaful which are the level of awareness, promotion, characteristics product and services and also religiosity. The purpose or objective of this study is (1) to identify the level of decision making towards government’s servant on purchase Takaful policy (2) to find the most influence factor that contribute to the government’s servant decision making to purchase takaful insurance policy and (3) to examine the significant relationship between independant and dependant variables. The respondents are from government’s servant area Ayer Keroh, Malacca. 100 questionnaires had been distributed among them. The researcher had used convenience technique which is sampling technique. This researcher was done through the finding by using realibilty test, frequency distribution and descritive analysis. The result show that decision making towards government’s servant on buying Islamic Insurance (Takaful) is high. Even though the level of decision making on buying Takaful among government’s servant is high, but Takaful company still must make an improvement on promotion, level of awareness based on religiosity and introduce the product charactreistic more deeper. Takaful operator must maintained on sales promotion.
format Student Project
author Shuib, Siti Zawiyah
Mohd Nazri, Nur Amirah
author_facet Shuib, Siti Zawiyah
Mohd Nazri, Nur Amirah
author_sort Shuib, Siti Zawiyah
title A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri
title_short A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri
title_full A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri
title_fullStr A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri
title_full_unstemmed A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri
title_sort study the decision making towards government’s servant on buying takaful (islamic insurance) / siti zawiyah shuib and nur amirah mohd nazri
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/31395/1/31395.pdf
http://ir.uitm.edu.my/id/eprint/31395/
_version_ 1685650782826790912
score 13.211869

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