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The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad

The purpose of this study is to identify the readiness of agricultural industry to venture into international market based on the factors of management, marketing, financial resource, human resources and production. This study focuses on Pela Agrotech Management and Services which is one of the Tere...

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Main Author: Seff Ahmad, Siti Syukriah
Format: Student Project
Language:English
Published: 2010
Subjects:
Agricultural industries
International trade
Export marketing. International marketing
Online Access:http://ir.uitm.edu.my/id/eprint/31391/1/31391.pdf
http://ir.uitm.edu.my/id/eprint/31391/
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id my.uitm.ir.31391
record_format eprints
spelling my.uitm.ir.313912020-09-08T06:03:37Z http://ir.uitm.edu.my/id/eprint/31391/ The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad Seff Ahmad, Siti Syukriah Agricultural industries International trade Export marketing. International marketing The purpose of this study is to identify the readiness of agricultural industry to venture into international market based on the factors of management, marketing, financial resource, human resources and production. This study focuses on Pela Agrotech Management and Services which is one of the Terengganu agricultural companies. TADC also play an important role where it helps the company in marketing process. The company is in the mature stages where the demand for company products is high especially from supermarket, hotel and airplane companies such as AirAsia and Malaysia Airport. Therefore, they will venture into international market in order to reduce the bumping phenomenon in local market. The desire to export does not equal to an ability to or capacity to export. So, export ready assumes that key aspect of company have met a certain threshold which means the company has the resource to initiate and capacity to sustain an export activity, and the important thing is having product demand in foreign market that has some level of competitive or comparative advantages. After interview and observe the company, the company is ready for the overall perspective such as management, marketing, financial, human resource and the productions. Besides, with the assistance of Terengganu Development Corporation Sdn Bhd (TADC) which is one of the government agencies, the company has the potential and ability to venture into international market. From analysis and findings, recommendation is cover the business plan, research and development for the product quality and the strategy that the company can apply in order to maintain their products in abroad market for the future. 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/31391/1/31391.pdf Seff Ahmad, Siti Syukriah (2010) The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Agricultural industries
International trade
Export marketing. International marketing
spellingShingle Agricultural industries
International trade
Export marketing. International marketing
Seff Ahmad, Siti Syukriah
The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad
description The purpose of this study is to identify the readiness of agricultural industry to venture into international market based on the factors of management, marketing, financial resource, human resources and production. This study focuses on Pela Agrotech Management and Services which is one of the Terengganu agricultural companies. TADC also play an important role where it helps the company in marketing process. The company is in the mature stages where the demand for company products is high especially from supermarket, hotel and airplane companies such as AirAsia and Malaysia Airport. Therefore, they will venture into international market in order to reduce the bumping phenomenon in local market. The desire to export does not equal to an ability to or capacity to export. So, export ready assumes that key aspect of company have met a certain threshold which means the company has the resource to initiate and capacity to sustain an export activity, and the important thing is having product demand in foreign market that has some level of competitive or comparative advantages. After interview and observe the company, the company is ready for the overall perspective such as management, marketing, financial, human resource and the productions. Besides, with the assistance of Terengganu Development Corporation Sdn Bhd (TADC) which is one of the government agencies, the company has the potential and ability to venture into international market. From analysis and findings, recommendation is cover the business plan, research and development for the product quality and the strategy that the company can apply in order to maintain their products in abroad market for the future.
format Student Project
author Seff Ahmad, Siti Syukriah
author_facet Seff Ahmad, Siti Syukriah
author_sort Seff Ahmad, Siti Syukriah
title The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad
title_short The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad
title_full The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad
title_fullStr The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad
title_full_unstemmed The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad
title_sort readiness of agricultural industry to venture into the international market (a case study on pela agro management and services) / siti syukriah seff ahmad
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/31391/1/31391.pdf
http://ir.uitm.edu.my/id/eprint/31391/
_version_ 1685650782225956864
score 13.211869

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