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The study on factors influencing the quality perceptions of dairy products among schools teachers in Ranau / Mohd Farid Mohd Zaini

People are becoming more health awareness nowadays due to development in educational and technology advancement influencing also towards the consumption of food among peoples from traditional food consumption to more healthier consumption; as can be seen among Malaysian trend for breakfast had ch...

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Main Author: Mohd Zaini, Mohd Farid
Format: Student Project
Language:English
Published: 2014
Subjects:
Pricing
Packaging
By product, profession, service, or industry,
Online Access:http://ir.uitm.edu.my/id/eprint/30842/1/30842.pdf
http://ir.uitm.edu.my/id/eprint/30842/
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spelling my.uitm.ir.308422020-10-23T02:42:57Z http://ir.uitm.edu.my/id/eprint/30842/ The study on factors influencing the quality perceptions of dairy products among schools teachers in Ranau / Mohd Farid Mohd Zaini Mohd Zaini, Mohd Farid Pricing Packaging By product, profession, service, or industry, People are becoming more health awareness nowadays due to development in educational and technology advancement influencing also towards the consumption of food among peoples from traditional food consumption to more healthier consumption; as can be seen among Malaysian trend for breakfast had change from traditional breakfast consists of fried rice, fried noodles and etc. to more healthier breakfast such as bread, milk, dairy products and etc. The health benefits of dairy product are become more acknowledged to people as the consumption for dairy products are increasing. This research will study on the factors influencing the quality perceptions of dairy products among schools teachers in Ranau. By utilizing the aid of questionnaire, distributed to the target sample, the objectives of this research is to determine the purchasing pattern of dairy products among teachers in Ranau, examine the factors lead to quality perceptions on dairy products among schools teachers in Ranau and determining the significance influence of three identified factors (price, brand acknowledgement and packaging information) towards quality perceptions of dairy products. Analysis on percentage and frequency distribution are conducted for nominal variables. Pearson Correlation Coefficient as to determine the correlation between each independent variables toward the dependent variables and Multiple Regression Analysis as to determine the p-value or significance of each independent variables toward the dependent variable as well as to determine the percentage of those independent variables in explaining the dependent variable through calculations of R2. Results shows that all three factors analyzed (price, brand and packaging information) do have significant influence towards perceived quality of dairy products among school teachers in Ranau. However, packaging information and brand has more significance influence compared to price towards the perceived value of dairy products among school teachers in Ranau. The result of the study will be a leading paradigm in the related firms whereby this research will provide related firms with a better concept of factors affecting the demand and purchasing pattern among working personnel, thus, coming out with proper planning in the future for effective marketing strategies, therefore, ensuring consumer satisfaction. 2014-07 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/30842/1/30842.pdf Mohd Zaini, Mohd Farid (2014) The study on factors influencing the quality perceptions of dairy products among schools teachers in Ranau / Mohd Farid Mohd Zaini. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Pricing
Packaging
By product, profession, service, or industry,
spellingShingle Pricing
Packaging
By product, profession, service, or industry,
Mohd Zaini, Mohd Farid
The study on factors influencing the quality perceptions of dairy products among schools teachers in Ranau / Mohd Farid Mohd Zaini
description People are becoming more health awareness nowadays due to development in educational and technology advancement influencing also towards the consumption of food among peoples from traditional food consumption to more healthier consumption; as can be seen among Malaysian trend for breakfast had change from traditional breakfast consists of fried rice, fried noodles and etc. to more healthier breakfast such as bread, milk, dairy products and etc. The health benefits of dairy product are become more acknowledged to people as the consumption for dairy products are increasing. This research will study on the factors influencing the quality perceptions of dairy products among schools teachers in Ranau. By utilizing the aid of questionnaire, distributed to the target sample, the objectives of this research is to determine the purchasing pattern of dairy products among teachers in Ranau, examine the factors lead to quality perceptions on dairy products among schools teachers in Ranau and determining the significance influence of three identified factors (price, brand acknowledgement and packaging information) towards quality perceptions of dairy products. Analysis on percentage and frequency distribution are conducted for nominal variables. Pearson Correlation Coefficient as to determine the correlation between each independent variables toward the dependent variables and Multiple Regression Analysis as to determine the p-value or significance of each independent variables toward the dependent variable as well as to determine the percentage of those independent variables in explaining the dependent variable through calculations of R2. Results shows that all three factors analyzed (price, brand and packaging information) do have significant influence towards perceived quality of dairy products among school teachers in Ranau. However, packaging information and brand has more significance influence compared to price towards the perceived value of dairy products among school teachers in Ranau. The result of the study will be a leading paradigm in the related firms whereby this research will provide related firms with a better concept of factors affecting the demand and purchasing pattern among working personnel, thus, coming out with proper planning in the future for effective marketing strategies, therefore, ensuring consumer satisfaction.
format Student Project
author Mohd Zaini, Mohd Farid
author_facet Mohd Zaini, Mohd Farid
author_sort Mohd Zaini, Mohd Farid
title The study on factors influencing the quality perceptions of dairy products among schools teachers in Ranau / Mohd Farid Mohd Zaini
title_short The study on factors influencing the quality perceptions of dairy products among schools teachers in Ranau / Mohd Farid Mohd Zaini
title_full The study on factors influencing the quality perceptions of dairy products among schools teachers in Ranau / Mohd Farid Mohd Zaini
title_fullStr The study on factors influencing the quality perceptions of dairy products among schools teachers in Ranau / Mohd Farid Mohd Zaini
title_full_unstemmed The study on factors influencing the quality perceptions of dairy products among schools teachers in Ranau / Mohd Farid Mohd Zaini
title_sort study on factors influencing the quality perceptions of dairy products among schools teachers in ranau / mohd farid mohd zaini
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/30842/1/30842.pdf
http://ir.uitm.edu.my/id/eprint/30842/
_version_ 1685650711495311360
score 13.211869

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